Wal-Mart Customers to Experience New Green Works(TM) Natural Cleaners From Clorox

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Mon Jan 14, 2008 10:01am EST

Wal-Mart Customers to Experience New Green Works(TM) Natural Cleaners From
Clorox
Wal-Mart's global presence expands product launch

    BENTONVILLE, Ark., Jan. 14 /PRNewswire-FirstCall/ -- As part of its
continuing commitment to offer sustainable products at affordable prices,
Wal-Mart Stores, Inc. today announces being the first to offer consumers
across the globe the new Green Works(TM) natural cleaning line, introduced
this month by The Clorox Company.
    "Sustainability is a priority at Wal-Mart so our team is excited about the
new Green Works line," said Scott McCall, senior vice president and general
merchandise manager, Wal-Mart.  "In fact, when we learned more about the
product line, we encouraged Clorox to expedite its global distribution plans
and partner with us on marketing to reach the growing number of Wal-Mart
shoppers looking for ways to make greener choices that positively impact the
environment."
    Green Works(TM) products are made from plant-based ingredients derived
from natural sources like coconuts and lemon oil.  The products are formulated
to be biodegradable, non-allergenic, packaged in bottles that can be recycled
and not tested on animals. "What really caught our attention was that these
products perform well," said McCall.  In lab and blind consumer in-home tests,
all Green Works(TM) products performed as well as, or better than leading
conventional cleaners.
    The Green Works line includes five natural cleaning products for use in
the home, kitchen and bathroom:
    -- Green Works(TM) Natural All-Purpose Cleaner
    -- Green Works(TM) Natural Glass & Surface Cleaner
    -- Green Works(TM) Natural Toilet Bowl Cleaner
    -- Green Works(TM) Natural Dilutable Cleaner
    -- Green Works(TM) Natural Bathroom Cleaner


    Green Works(TM) natural cleaners already have been shipped to Wal-Mart
stores in the United States and Puerto Rico.  Distribution in Canada begins in
February and Mexico in March.  The Clorox Company and Wal-Mart are also
collaborating on plans to launch in Central and South America, Japan and
China.
    "Wal-Mart's support of Green Works has significantly influenced the scale
of our launch," said Ed Huber, vice president of sales, Wal-Mart team at
Clorox.  "Along with their size and scale, their commitment to sustainability
is enabling us to take natural cleaning to the mainstream at a global level."
    The reach of Wal-Mart's business presents great potential to effect
positive change.  For example, with aggressive marketing initiatives and
support from suppliers, compact fluorescent light bulbs (CFLs) increased in
penetration in the U.S. alone from 5% one year ago to 16% currently.  The
transition to sell only compact laundry detergent in the U.S. alone will
result in saving more than 400 million gallons of water, more than 95 million
pounds of plastic resin and more than 125 million pounds of cardboard.
Through its business sustainability program, Wal-Mart takes advantage of and
creates opportunities both to influence its own operations and to lead change
in the business world at large.
    As part of its mission to improve the quality of life for people around
the world, Wal-Mart has committed to taking a leadership position in the areas
of climate and renewable energy, waste reduction and recycling, and the
development of sustainable products.
    Learn more about Wal-Mart's business sustainability initiatives at
http://www.walmartstores.com.
    About Wal-Mart Stores, Inc. (NYSE: WMT)
    Every week, millions of customers visit Wal-Mart Stores, Supercenters,
Neighborhood Markets, and Sam's Club locations across America or log on to its
online store at http://www.walmart.com.  The company and its Foundation are
committed to a philosophy of giving back locally.  Wal-Mart (NYSE: WMT) is
proud to support the causes that are important to customers and associates
right in their own neighborhoods, and last year gave more than $270 million to
local communities in the United States.  To learn more, visit
http://www.walmartfacts.com, http://www.walmartstores.com, or
http://www.walmartfoundation.org.
    The Clorox Company
    The Clorox Company is a leading manufacturer and marketer of consumer
products with fiscal year 2007 revenues of $4.8 billion.  Clorox markets some
of consumers' most trusted and recognized brand names, including its namesake
bleach and cleaning products, Armor All(R) and STP(R) auto-care products,
Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R) charcoal, Hidden
Valley(R) and K C Masterpiece(R) dressings and sauces, Brita(R)
water-filtration systems, and Glad(R) bags, wraps and containers.  With 7,800
employees worldwide, the company manufactures products in more than two dozen
countries and markets them in more than 100 countries.  Clorox is committed to
making a positive difference in the communities where its employees work and
live.  Founded in 1980, The Clorox Company Foundation has awarded cash grants
totaling more than $69.7 million to nonprofit organizations, schools and
colleges.  In fiscal 2007 alone, the foundation awarded $3.4 million in cash
grants, and Clorox made product donations valued at $5.9 million.  For more
information about Clorox, visit http://www.TheCloroxCompany.com.
SOURCE  Wal-Mart Stores, Inc.

Tara Raddohl of Wal-Mart, 1-800-331-0085; or Aileen Zerrudo of The Clorox
Company, +1-510-271-3075
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