Playoff Teams Respond to Papa John's Promotion with High Scoring Games for Big Pizza...

Playoff Teams Respond to Papa John's Promotion with High Scoring Games for Big Pizza Discounts

"TEXTra Points 4 Pizza" Stakes Raised This Weekend, Opportunity
for 50 Percent Off Papa John's Pizza
LOUISVILLE, Ky.--(Business Wire)--While only half the football teams walked away with their heads
held high after this weekend's divisional playoff games, all of the
115,000-plus fans now registered for Papa John's "TEXTra Points 4
Pizza" promotion were winners after receiving yet another 25 percent
off!

The "TEXTra Points 4 Pizza" promotion, which began with last
weekend's wild card round, and continued with this past weekend's
divisional games, is Papa John's way of asking all the tech-savvy
football fans out there to root just a little bit harder and cheer
just a little bit louder...because when time expires, everyone in
America can scream "WE WON!"

When Papa John's became the only pizza company to offer text
message ordering on a national basis, they were answering a growing
trend across America. Currently, 30 billion text messages are sent a
month in this country alone, and now thanks to Papa John's, a few
clicks of the thumb during the playoffs can bring unparalleled
savings.

The way "TEXTra Points 4 Pizza" works is simple: Fans can register
for the promotion by either texting "POINTS" to 47272 (4PAPA) or by
opting in to receive the text messages from Papa John's at
www.papajohns.com. From there, simply sit back and enjoy the gridiron
mayhem.

While the past two weeks of playoff games have offered 25 percent
off, the conference championship games this weekend are raising the
stakes for not only the teams involved, but the fans as well! This
weekend, Papa John's and fans alike will be challenging the final four
teams to put up a cumulative score of 50 points or higher in either
game; giving a whopping 50 percent off a large three-topping pizza,
when ordered online or by text, to all the registered fans. That's a
$15.99 pizza for $7.99...and yet it still gets better!

In three weeks, when the Big Game takes place in Phoenix, the
pressure's really on, if the cumulative score is 75 points or more,
fans will receive a large three-topping pizza for 75 percent off. No
need to pull out your calculators; that a large three-topping pizza
for only $3.99!

The complete promotion rules are available at www.papajohns.com.

During last weekend's divisional round, three of the four football
games featured final scores eclipsing 50 points. This regular season,
85 games had a cumulative score of 50 points or more, while six games
had a score of 75 points or more!

With the high-powered offenses heading into the conference
championships this weekend, it seems more than likely at least one of
the games will turn into a high-scoring spectacle. So, don't miss your
chance to get half off your next pizza order from Papa John's, the
Official Pizza of American Football Fans, just in time for the Big
Game.

The playoffs always signal the busy season for Papa John's. With
millions of fans preparing to watch the Big Game, Papa John's predicts
to sell nearly three quarters of a million pizzas on Sunday, February
3, making it one of the busiest days of the year.

Headquartered in Louisville, Kentucky, Papa John's International,
Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For
eight years running, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the highly
regarded American Customer Satisfaction Index (ACSI). For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.

Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Director, Community & Public Relations

Copyright Business Wire 2008