Single Touch Interactive Partners with Latino Movil to Launch Innovative ADC Program

* Reuters is not responsible for the content in this press release.

Tue Jan 15, 2008 5:00am EST

SAN DIEGO--(Business Wire)--Single Touch Interactive, a leader in Abbreviated Dialing Codes
(ADC), in partnership with Latino Movil, an international mobile
marketing and technology company, have launched an ADC program that
keeps native Latin Americans living in the United States up to date by
providing information about their home county directly to their mobile
phone.

   The #LATIN ADC program connects subscribers to their native
country's local news, sports, music, entertainment and immigration
information. To sign-up for subscription alert packages containing
local information in participating countries, users simply dial #LATIN
(#52846) on their mobile phone, select the country whose alerts they
would like to receive and select a topic area in order to begin
receiving alerts. Subscribers to this service receive this information
by text message three times per day.

   "The #LATIN program is addressing the need for foreign nationals
living in the U.S. to stay connected with their home county," says
Anthony Macaluso, Founder and CEO of Single Touch Interactive. "We do
this by providing subscribers with information about their country's
local interests as well as important immigration updates."

   The program has been launched in the United States in support of
an initial group of Latin American countries which include: El
Salvador, Mexico, Guatemala, Nicaragua and Honduras and will expand
service to populations from additional Latin American countries in the
coming months. The content provided through the program is available
in Spanish.

   Many of the participating countries' embassies have selected
#LATIN as their choice for communicating information in compliance
with the Department of Homeland Security. This includes information
regarding immigration programs, such as TPS and the Diversity
Immigrant Visa Program, commonly known as the Green Card Lottery.
Subscribers who choose to receive news from their community and
immigration alerts for their country may do so with no additional fee.

   "We're proud to partner with Single Touch Interactive to offer the
#LATIN program," says Jose Rodriguez, Director of Latino Movil. "This
is an easy way for the U.S. Latino community to interact and connect
with Latino culture and content through the mobile phone."

   The market for a service such as this is significant and growing.
According to Movida, around forty percent of the United States'
domestic Hispanic population is foreign-born and over two-thirds are
of Mexican origin.

   About Single Touch Interactive

   Single Touch Interactive is a pioneer and leader in customized
easy-to-use wireless solutions. Single Touch's Patent Pending
technology drives adoption by reaching new data subscribers and
generating new revenue streams for carriers and content owners. Single
Touch's Abbreviated Dial Code program makes downloading content to
your mobile phone as easy as making a phone call while the Mobile
Machine enables consumers to download content from the Web to a mobile
device by its simple drag and drop interface. Single Touch is a
privately held, Southern California-based company. For more
information, please go to www.singletouch.net.

   About Latino Movil

   Latino Movil is an international mobile marketing and technology
firm that helps the U.S. Latin community interact and connect with
Latino culture and content.

   Latino Movil is affiliated with CommunicAD, one of the premier
marketing communications firms focused on the U.S. Latino marketplace.
With more than 20 years of experience, CommunicAD is a pioneer in
multicultural marketing and has worked with many Fortune 500 clients
such as Ford Motor Company, AARP, PepsiCo, Verizon, Univision
Communications, The Walt Disney Company, Coors Brewing Company and
more reach this powerful segment of the population. For more
information, please go to www.latinomovil.net.

Strategic Solutions
Nicole Hagaman, 760-445-5060
nicole@s2strategicsolutions.com

Copyright Business Wire 2008
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