SuiteLinq(TM) Unveils Enhanced Interactive Solution for Hospitality Industry

Version 4.0 of in-room guest portal provides multiple business
applications to drive positive revenue impact
EXTON, Pa.--(Business Wire)--SuiteLinq, Inc., provider of broadband and on-demand solutions for
hospitality and extended-stay environments, has launched version 4.0
of its in-room interactive guest portal. Designed with the needs of
both current and future customers in mind, the new service features
several enhancements that facilitate ease of use, enterprise data
integration, and higher per-stay guest revenue potential.

The SuiteLinq(TM) 4.0 portal is deployed in guest rooms on
customized desktop computers, digital TV's, and laptop networks. The
portal provides guests with access to broadband Internet and a host of
interactive services including property information, entertainment
content, and business productivity tools. The interface of the new
portal has been redesigned to make it easier for guests to find the
many features available to them. Craig Ziegler, SuiteLinq's President,
describes the strategy behind the redesign, stating that, "We had two
core objectives: make the portal both easy to use for today's guests
and highly adaptable for the needs of the future. Building the portal
on the Microsoft .NET Framework helped us meet these objectives,
providing the flexibility to adapt the client on the fly and add new
enhancements much easier."

A newly added interactive guest messaging tool gives hoteliers and
resort operators an efficient means to communicate with their
customers during their stay. Ziegler states, "For the property owner,
it works like a hybrid email and online marketing tool. Authorized
employees at the hotel, such as the concierge, can send personalized
electronic messages to one guest or to a whole segment of guests
staying at the property such as convention attendees. Those guests see
the messages when they first sign-in to the portal and have access to
them throughout their stay. Since our daily usage rate averages 50% or
more, it's a great way to market additional on-site products and
services to guests when they are most ready to buy. We think it's a
one-of-a-kind in the industry."

The addition of enterprise data integration capabilities makes the
SuiteLinq guest messaging function even more valuable as a marketing
tool, according to Ziegler.

"We can now access data on guest demographics, preferences, and
prior transactions that reside in property databases in order to make
the messaging even more personalized and relevant. For instance, the
concierge may want to send a message offering a free dinner only to
on-site guests who are platinum level loyalty status. The portal's
web-based admin tool, which is easy to use, enables them to select
just those specific guests and send them the offer digitally."

The new portal was developed with modern hoteliers in mind; those
who want to create an exceptional experience for the guest, but also
need to generate maximum revenue from every stay. Guests using the
SuiteLinq portal can now make spa reservations, book golf tee-times,
order room service, and purchase a virtually unlimited menu of
revenue-generating amenities. "The best time to sell a guest on these
services is during their stay, when they already have their wallets
open. The new SuiteLinq is able to interface with industry standard
property commerce systems to bring this sales opportunity right to the
guest in the room," according to Ziegler.

Dynamic, multimedia content feeds specific to the interests of
travelers are also part of the new SuiteLinq portal. Guests can access
real-time information about airline flights in the US, including
estimated arrival and departure times. Easily found icons on the
interface direct users to local weather conditions as well as search
tools for their hometown weather, radar maps, forecasts, and more.
Similar service offerings are planned in the near future, specific to
each property location where SuiteLinq's portal is deployed.

At the core of SuiteLinq's services is Microsoft software and
technologies including Windows XP Embedded, Windows Server, the
Microsoft Office System, Windows Media Services, and more.
Additionally, the two companies jointly developed and demonstrated at
HITEC 2007 a Microsoft BizTalk Server-based solution for the
hospitality industry. Acting as an information hub, BizTalk Server
enables a property's systems to communicate with each other through
one centralized process, improving data flow efficiency for better
insight into business and guest information. Forthcoming releases of
SuiteLinq will feature full integration with Microsoft BizTalk Server,
enabling a complete closed-loop data interchange between the
property's data systems and the guest, with the end goal of delivering
a completely personalized in-room experience.

The long-term working relationship between the two companies
reflects the commitment that both have made to meet the needs of the
hospitality industry.

"SuiteLinq provides an innovative vision of the in-room digital
experience," said Matthew Shigenobu Muta, Managing Director for
Microsoft's Worldwide Hospitality Group. "SuiteLinq's interactive
guest services, built on the Microsoft platform for enhanced data
integration, ultimately helps transform the guest in-room experience
through compelling and personalized services."

For more information about SuiteLinq, contact Darrin Davis at
703-953-2624, or via email at ddavis@suitelinq.com.

About SuiteLinq:

SuiteLinq, Inc. serves the needs of the hospitality and extended
stay industries by providing integrated, on-demand entertainment and
business productivity solutions that deliver The Ultimate In-Room
Experience for guests and new revenue streams for property owners.
SuiteLinq's core service offering is eRoomsuite(TM), comprised of
turn-key components that can be installed individually or as a
package:

SuiteLinq(TM) - A customized portal running on an in-room computer
with high-speed Internet offering a variety of interactive guest
services, free content, and pay-per-access features and entertainment

SuiteCast(TM) - Free-to-guest broadcast and cable TV channels

SuiteVOD(TM) - Hollywood movies, informational programs, and a
variety of pay-per-view Video-On-Demand content delivered in standard
and high-definition formats

Property owners choose from several financial models offering no
up-front installation fees, significant guest-revenue sharing plans,
full staff training, and 24/7 technical support. Video delivery
options include a choice of large screen flat panel LCD's or Plasma
TV's for a superb high-definition viewing experience. eRoomsuite is
delivered via alliances with world-class technology and support
companies that include Microsoft and Hewlett-Packard. Corporate
headquarters are located in Exton, PA, with sales offices in Las
Vegas, NV, Denver, CO, and Baltimore, MD. For more information, visit:
www.suitelinq.com.

SuiteLinq
Darrin Davis, 703-953-2624
ddavis@suitelinq.com

Copyright Business Wire 2008