Drum Corps International Rises to a New Beat by Partnering with AeroBed

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Tue Jan 15, 2008 6:00am EST

AeroBed is now the official air-filled mattress of DCI
SCHAUMBURG, Ill.--(Business Wire)--Aero Products International, Inc., an innovator and leader in the
temporary bedding industry and maker of the original AeroBed(R), today
announced a new partnership with Drum Corps International (DCI), the
sanctioning body for the world's most elite and exclusive marching
music ensembles for students.

   The joint effort between DCI and AeroBed will help further the
goals of AeroBed's campaign "Turn Any Room into an AeroBed Room" and
provide DCI member musicians with a great night's sleep - even on the
gymnasium floors they often call home during the highly competitive
Drum Corps International Summer Tour.

   Since 1972, DCI has enabled young performers from more than 15
countries around the world the opportunity to develop life skills
including self-discipline, teamwork and leadership. Through their
annual Summer Tour and the more than 35 World Championships held in 16
North American cities, DCI provides entertainment to millions through
live performances and nationally televised events. Aero Products
International, Inc. is the leading producer of premium inflatable
bedding, with a history of innovation and quality improvements that is
unparalleled. Comfort, convenience and ease of use consistently have
made AeroBed the leading choice that meets the highest standards when
it comes to sleep comfort. Performers will particularly appreciate a
restful night's sleep while participating during DCI's demanding tour
schedule.

   "Through its member corps, DCI has had a proud history of
promoting excellence in performance and in life to millions of young
people involved in performing arts in the United States and abroad,"
said Daniel Acheson, CEO of Drum Corps International, Inc. "Part of
what makes these musicians 'world class' is practicing their craft
every day and the relentless pursuit of perfection and teamwork. With
the grueling demands of the tour, the ability for our performers to
get quality, restful sleep while on-the-go is absolutely imperative to
ensuring their success."

   "The quality, dependability and portability of AeroBed products
make them a perfect solution for musicians and performers that are
faced with a variety of sleeping arrangements while touring throughout
the country," said Tim Horne, CEO of Aero Products International.
"We're pleased to support the kind of excellence and standards DCI
promotes by demonstrating to these outstanding performers and their
fans that having a comfortable bed anywhere in less than a minute is
easily achieved with AeroBed."

   Aero Products International Inc. is a leading producer of premium
inflatable bedding under the AeroBed(R) brand. The original AeroBed
was introduced in 1992, redefining the air bed product category
through higher quality standards and new inflation technology. For
additional information, visit the Aero Products Web site at
www.aerobed.com.

   About Drum Corps International

   From modest beginnings more than three decades ago, Drum Corps
International (DCI) has developed into a powerful, nonprofit, global
youth organization with far-reaching artistic, educational and
organizational influence. Drum Corps International is now recognized
as the world leader in producing and sanctioning competitive marching
music and related stadium events for the world's most elite and
exclusive marching music ensembles for students. For additional
information on Drum Corps International, its Summer Tour or the
competing groups, go to http://www.DCI.org or contact Drum Corps
International at (630) 628-7888. Drum Corps International is located
at 470 South Irmen Drive, Addison, IL 60101.

Laughlin/Constable
Jeff Dardis
414-270-7203, jdardis@laughlin.com
or
Lisa Todd
414-270-7172, ltodd@laughlin.com

Copyright Business Wire 2008
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