Universal Capital Management, Inc. Announces Another Major Development for SIVOO...

Universal Capital Management, Inc. Announces Another Major Development for
SIVOO Holdings, Inc.

WILMINGTON, Del., Jan. 15 /PRNewswire-FirstCall/ -- Universal Capital
Management, Inc. (OTC Bulletin Board: UCMT.OB), a publicly traded venture
capital company that provides emerging growth companies with management and
strategic resources for successful growth, is pleased to announce that SIVOO
Holdings, Inc. (Pink Sheets: SIVO.PK) unveiled their "CEDR" technology
platform on January 10, 2008. SIVOO Holdings, Inc. is one of Universal
Capital Management's portfolio companies.
CEDR (pronounced seeder) is a new technology platform for managing IP
video across the many screens that today's video consumers use from the TV, to
mobile devices, to the computer. CEDR stands for "Content, Encode, Distribute
and Report", which activities encompass the life cycle of the IP video.
Christopher Myers, SIVOO's president and chief operating officer, explains
why this is so important. "CEDR makes our customer's video ubiquitous by
giving them the ability to reach consumers on every device they use to watch
video today. Through CEDR, our customers' video can be seen on leading user
generated content sites like YouTube, on mobile devices live Verizon V-Cast
capable phones, and, on television sets through providers like Verizon FIOS
TV, Hotwire and Verismo." Mr. Myers added that, "This represents an evolution
in the distribution of video that allows SIVOO's customers to take a single
video asset and leverage that asset across every platform to reach the
greatest number of users possible. We take one asset and turn it into ten
that support cable TV formats, Flash video formats, Windows Media formats and
QuickTime formats, distribute these assets to every appropriate outlet and
report back to our customers on their use and performance."
Commenting on SIVOO's CEDR, Joseph Drennan, Vice President of Universal
Capital said, "SIVOO has established a significant technology advancement that
should substantially impact revenue growth and propel the company to a new
level. We are anticipating a significant gain in our investment in SIVOO and
look for good long term growth as SIVOO matures and delivers on its
potential."
Universal Capital Management, Inc. is a publicly traded business
development company under the Investment Act of 1940. Its purpose is to
provide an opportunity for its shareholders to diversify risk by investing in
a fund that invests in many high risk, high return companies. Please visit the
company's website for additional information at http://www.unicapman.com
Forward-Looking Statements
The information contained in this press release may contain "forward-
looking statements." You can identify these statements by use of the words
"may", "will," "should," "plans," "explores," "expects," "anticipates,"
"continue," "estimate," "project," "intend," "believe," and similar
expressions. Forward-looking statements involve risks and uncertainties that
could cause actual results to differ materially from those projected or
anticipated. These risks and uncertainties include, but are not limited to
the following which could affect Universal Capital Management, Inc. or one or
more portfolio companies: general economic and business conditions, effects
of continued geopolitical unrest, competition, changes in technology and
methods of marketing, delays in completing various engineering and
manufacturing programs, changes in customer order patters, changes in product
mix, continued success in technological advances and delivering technological
innovations, shortages in components, production delays due to performance
quality issues with outsourced components, and various other factors beyond
the Company's control. The Company assumes no obligation to update publicly
or revise any forward-looking statements.
SOURCE Universal Capital Management, Inc.

Mr. Gerald Kieft of Wall Street Resources, +1-772-219-7525,
gkieft@wallstreetresources.net