Night & Day, lingerie and bra fitting boutique announces second location and membership...

Night & Day, lingerie and bra fitting boutique announces second location and membership in Boston Wedding Group

Specialty Women's Bra Fitting & Lingerie Boutique Expands Presence
in Boston Area
ANDOVER, Mass.--(Business Wire)--Today, a woman need only tune in to Oprah or open any fashion
magazine, and the message is clear: An ill-fitting bra or visible
lines will undermine her best efforts to look her best. And the most
beautiful of gowns just won't fit right without the proper bridal
lingerie piece. So, what's a girl to do?

Says Night & Day boutique-owner Merit Tukiainen, "Seek out an
expert in bra fitting and lingerie."

Tukiainen and her knowledgeable staff in Andover, and now, also in
Newburyport, offer the kind of personal attention, image consultation,
and range of styles that, she claims, only dedicated, specialized
lingerie boutiques can offer. "Bra fitting and bridal lingerie, and
undergarment consultations are our specialty and passion", promises
Tukiainen.

"Every day, in four years at our Andover location, we've found
solutions for women who have presented the classic scenarios, 'I
didn't lose those ten pounds, but I still need to fit into this
dress.' Or, 'I'm not a 36D, but I want to look like a million bucks.'"
Adds Tukiainen, "It's a measure of our success, in bra fitting alone,
and in addressing the needs mentioned, that most of our new customers
hear about us from a friend."

Having already drawn customers from distant North Shore
communities to her Andover store, Tukiainen observed that the seacoast
area was an underserved market. Deciding on Newburyport with its'
charming, vibrant commercial ambiance with a rich mix of independent,
owner-operated shops, was an "absolute no-brainer," especially when a
prime storefront location became available.

With a background that includes twenty years in the hospitality
industry, and formative years in Europe, Tukiainen brings to her
lingerie and bra fitting boutiques a business philosophy grounded on
customer service. "To me, customer service means listening,
understanding, and responding to each individual customer's needs, and
then exceeding her expectations". These elements of service are
especially highlighted when our customer is an anxious young bride
looking for a trusted source for her bridal lingerie needs."

"In 2008, we are especially pleased to have been voted a member of
Boston Wedding Group, a highly selective networking group for
professionals in the wedding industry. Members of the group network
and refer business to each other, educate on the wedding business
trends, and provide the public with wedding trend resources. I look
forward to the opportunities for learning and inspiration Night & Day
will gain as a member, and to working with the tremendous individual
members to develop joint referrals, programs, and business development
ideas" , adds Tukiainen.

Night & Day offers a carefully selected variety of bras, including
sports and nursing styles, sleepwear that ranges from cozy to sexy,
slimming undergarments, lingerie items suitable for gift-giving, yoga
wear, basic but fashion-conscious layering tops, and stylishly festive
inner outerwear. No matter how small the item, Merit herself makes the
purchasing decision, selecting for quality, fit, and feel. Night & Day
caters to bra sizes from 30 AA to 46 H, and beyond by special order.
The selection of sleepwear, control garments, and lingerie ranges up
to plus sizes.

Night & Day, a specialty lingerie and women's accessory retail
store, offers lingerie, bra fitting, bridal lingerie, sports bras,
sleepwear, yoga wear, nursing bras and nursing sleepwear, other
related clothing and accessories. Gift certificates are also
available.

58 Merrimack Street, Newburyport, MA 01950. Telephone 978-463-0343
63Park Street, Andover, MA 01810. Telephone 978-475-0343.

For more information, please www.nightanddaylingerie.com.

Night & Day
Merit Tukiainen,
Owner, member AICI www.AICI.org
merit@nightanddaylingerie.com
or
Tina Santoro, 978-463-0343
Store Manager, Newburyport.
tina@nightanddaylingerie.com
or
Boston Wedding Group
Tasha Bracken
President,
president@bostonweddinggroup.com
www.bostonweddinggroup.com

Copyright Business Wire 2008