Pharma World Holdings to Establish First 3rd Party Logistics Provider in the GCC

Distribution Facility to Cash in on $3 Billion Pharmaceutical Industry Growing
at 9% per Annum

DUBAI, United Arab Emirates, January 15 /PRNewswire/ -- Newly formed
pan-Gulf pharmaceutical storage and distribution firm, Pharma World Holdings,
is setting up a state of the art facility within the United Arab Emirates,
the first ever 3PL pharmaceutical provider in the region, to capitalize on an
industry estimated to be worth around $3 billion per annum.
The newly established firm brings a track record of expertise to the
region being a 50/50 venture between UAE based Ithmar Capital Fund I and
Banaja International Group.
Banaja International Group is the affiliate responsible for the
international associations and investments across the MENA region including
those ties with the Saudi Import Company, Banaja, one of the leading Saudi
based distributors in the Middle East with a heritage of over 60 years in the
healthcare market.
The company represents some of the most well-known multinational
pharmaceutical and healthcare companies, and has successfully achieved
breakthrough objectives since its inception including the attainment of a
class 'A' Certification for its Distribution Resource Planning (DRP) system;
the only company in the Middle East to achieve such certification.
Ithmar Capital is a regional private equity specialist, which targets
exceptional growth capital and buyout opportunities throughout the GCC region
and overseas.
Pharma World Holdings provide a one-stop 3PL offering for international
as well as local manufacturers. Their purpose designed IT technology makes
them capable of accepting orders from manufacturers customers directly,
process and ship received orders from their warehousing facility, invoice
customers on behalf of the manufacturer and advise manufacturers when to
order replacement product while giving customers the option of letting them
issue POs on their behalf.
Additionally, the company can handle the return inventory levels and
provide outsourcing support for all distribution associated requirements.
Maher Kheder, Business Development Group Director, Pharma World Holdings
says: "The traditional distribution model meant foreign manufacturers would
supply products through distributors who place and receive orders directly
from principal manufacturing facilities."
"This model lacks flexibility and means that principals need to find a
distributor with excellent regional knowledge to optimize the process."
"The Pharma World Holdings system provides an integrative approach that
better links principals with distributors, removing layers of inefficiency
and improving service quality."
SOURCE Pharma World Holdings

More information: Robyn Creer, robyn.creer@buchananme.com, +971-50-395-1995