The Latest in SEO Tools: Event Marketing

SAN MATEO, CA, Jan 15 (MARKET WIRE) --
Want to raise your company's Google and Yahoo! rankings? Save time and
energy in promoting an event? Search Engine Optimization (SEO) 101 dictates that
the more relevant, authoritative links to a company's website, the higher a
company's search engine ranking. Marketers can now push unique business and
event
listings to hundreds of local media websites with just one entry using
Zvents, the local search engine for things to do.

Zvents' proprietary local search platform is being used by media
publishersacross the country to power their local search and event listings.
One
Zvents event listing, therefore, is syndicated to all these media websites
automatically. Zvents powers more than 200 newspaper publishing partners,
including some of the nation's largest media companies such as The New
York Times Regional Media Group and Freedom Interactive, Media News Group
Interactive, and North Jersey Media Group, whose major individual properties
include
the San Jose Mercury News, The Denver Post, SqueezeOC.com, The Orange
County Register and LA.com (for a full list of media partners, go to
http://corporate.zvents.com/company/media.htm). Since launching in 2005, Zvents
receives more than eight million monthly page views by users who search and
discover local events around the world.

Using Zvents, people can search for timely, comprehensive, and relevant
event
content and advertising for entertainment, retail, sports, community, and more.

Zvents Business and Event Listings

Marketers and local businesses can use Zvents as a free promotional tool
tocreate a customized online business listing for companies, venues,
restaurants,
sports teams, retail stores or personal listings for bands, comedians, speakers,
and artists. With Zvents' tools, users can create a listing including a
logo and photos, contact details, hours of operation, add reviews, add a link to
the
company's website, and more. Once a profile is posted, upcoming events can
easily be added to the owner's page, and customers and fans can sign up for
an RSS feed for event updates; add events to calendars, or link the venue to
the user's profile page and view local events integrated onto maps.

To gain additional mileage from a Zvents profile or event listing, Zvents
entries can be shared with popular social media tools such as Facebook,
del.icio.us, Digg and StumbleUpon. To learn how to promote a business or
venue, visit: http://corporate.zvents.com/marketing/business_promotion.html.

Zvents "EXPRESS"

For an instant entry, users can create an event listing by clicking the "add
an event" at the top of the Zvents homepage (http://www.zvents.com/events/new),
and enter the event details, and upload a photo or logo. It's that simple.

Zvents In Action

A Google search for Crate and Barrel in Costa Mesa returns a paid C&B
result,
a Google map and some local results from Universal Search. The third entry (as
of
1/15/08) in the coveted first (Search Engine Results Page) SERP, is a link to
Crate and Barrel in Costa Mesa in OCRegister.com. Since Zvents' content is
highly optimized, listing an event with the Zvents network enables unique
content
with diverse information for the search index. The promotion of events,
sales, and things to do appeals to search engine results due to the relevance
and distinctiveness associated with a search query.

About Zvents

Zvents is the leading local search engine featuring things to do. Zvents
provides a complete and compelling user experience, enabling users to
find,contribute, share and promote events, venues, and performers. The company
aggregates rich event information from the open web, user-contributed content,
and links
high-quality editorial content from partners with its local event index.
With the Zvents Media Platform, Zvents' local content index and search
enginepowers media partners and publishers with dynamic local event content and
areverse publishing platform, which streamlines publishing resources. For
more information, visit www.zvents.com.

MEDIA CONTACT:
Amy Bonetti
or
Cynthia Traina
Big Mouth Communications
415-384-0900

Copyright 2008, Market Wire, All rights reserved.

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