Casual Male Retail Group Sizes Up Weather's Impact on Sales with Planalytics(R)
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WAYNE, Pa., Jan. 15 /PRNewswire/ -- Planalytics Inc. announced today that
Casual Male Retail Group, the premier operator in the mid price and high end
of the big and tall market, has renewed its Business Weather Intelligence(SM)
license.
Planalytics Business Weather Intelligence analyzes and isolates the impact
that weather has on shoppers. This includes providing insights that enable
retailers to make decisions that take advantage of increased sales
opportunities, preserve margins or more effectively align merchandising and
marketing programs. Casual Male Retail Group receives Planalytics Executive
WeatherBrief(SM), a weekly report delivered from the Business Weather
Intelligence Platform, to gain a perspective of how weather affected sales
across different locations and specific merchandise categories during the
previous week. The report also highlights areas of opportunity and risk over
the next two week period.
"Changes in weather will affect Casual Male's store traffic, sales and
performance," stated Scott Bernhardt, Planalytics' Chief Operating Officer.
"Planalytics gives Casual Male an edge, allowing them to understand the
weather influence and take actions to address it in the most effective
manner."
About Casual Male Retail Group
Casual Male Retail Group, Inc., the largest retailer of big and tall men's
apparel with retail operations throughout the United States, Canada and
London, England, operates 471 Casual Male XL retail and outlet stores, 26
Rochester Big & Tall stores, and a direct-to-consumer business which includes
several catalogs and e-commerce sites. The company is headquartered in Canton,
Massachusetts, and its common stock is listed on the Nasdaq Global Market
under the symbol "CMRG."
About Planalytics
Planalytics Inc. (www.planalytics.com) is the singular global source of
Business Weather Intelligence(SM) -- the actionable information companies need
to understand and optimize the impact of weather on their business. Weather
is the most volatile of all external factors affecting business performance
and Planalytics helps companies proactively manage this risk. Powered by an
unparalleled database of weather's financial and volumetric impacts,
proprietary modeling technologies and market-specific expertise, Planalytics'
Business Weather Intelligence is essential to any company, in any industry,
looking to effectively shape strategies, pinpoint opportunities and make more
profitable decisions.
SOURCE Planalytics Inc.
David Frieberg of Planalytics Inc., +1-610-407-2905,
dfrieberg@planalytics.com
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