Dreyer's Slow Churned(R) Light Ice Cream Debuts Five New 'American Idol' Flavors

Two 'American Idol' Season Six Finalists Will Tour 20 U.S. Cities This Spring

OAKLAND, Calif., Jan. 15 /PRNewswire/ -- Watch out "American Idol" fans!
Five new contestants are taking the stage and vying to be America's favorite!
Dreyer's Slow Churned Light Ice Cream is debuting its second season line-up of
"American Idol" flavors. Ice cream lovers are urged to sample this year's
hopefuls and cast a vote for their favorite flavor -- offering a scoop of
Hollywood fun for the entire family.
As "American Idol" begins its seventh season on January 15th and 16th,
another tough competition will take place this season on freezer shelves
everywhere. Will Cheesecake Diva command the spotlight? Or will Most
Orange-inal rise to the top with its massive a-peel? Perhaps Mint Karaoke
Cookie will make other flavors green with envy. But, don't rule out Cookies N
Dreamz, which may sing its way into everyone's heart while the chart-topping
One Split Wonder offers bananas and fruit swirl accolades.
In true "American Idol" fashion, these new flavors offer ice cream lovers
a sweet opportunity to shine in the spotlight while dishing up their
individual personalities:
Cheesecake Diva is sure to catch your eye with its creamy cheesecake light
ice cream, decadent brownie bites and an entourage of fudge swirls.
Cookies N Dreamz is the stuff that dreams are made of, with down-home
chocolate light ice cream filled with crunchy pieces of chocolate cookie.
Mint Karaoke Cookie is an undiscovered star who's ready for prime time --
a lyrical mix of cool-headed mint light ice cream with a crescendo of
chocolate cookies.
Most Orange-inal performs with genuine freshness and flair by blending
creamy vanilla light ice cream with swirls of refreshing orange sorbet to
create a sensational new beat.
One Split Wonder hits the stage with rich banana light ice cream swirling
with fruit and gooey fudge.
Ice cream lovers and Idol fans can vote for their favorite flavors at
Slowchurned.com until May 31st. The winning Dreyer's Slow Churned American
Idol flavor will earn a permanent spot in the Slow Churned light ice cream
line-up. Fans who cast a vote before April 29, 2008, will be entered for a
chance to win a trip to the "American Idol" finale and other cool prizes.
To celebrate the new flavors, "American Idol" Season Six finalists Melinda
Doolittle and Chris Richardson will be hitting the road on a 20-city U.S. tour
to sample the flavors with fans and perform live, private living room concerts
for one lucky winner during each of the tour stops which include Atlanta, GA;
Bentonville, AK; Charlotte, NC; Cleveland, OH; Denver, CO; Detroit, MI;
Hartford, CT; Houston, TX; Jacksonville, FL; Milwaukee, WI; Nashville, TN;
Philadelphia, PA; Phoenix, AZ; Portland, OR; Sacramento, CA; San Diego, CA;
Seattle, WA; St. Louis, MO; Tampa, FL; and Virginia Beach/Norfolk, VA. For
more information on specific dates and appearances, please visit
Slowchurned.com.
"Life after 'American Idol' has been awesome," said Chris Richardson.
"I'll be traveling across the country this spring to enjoy Dreyer's Slow
Churned light ice cream with fans. I'm really looking forward to performing
live for the contest winners."
"I'm extremely grateful for the wonderful response from my fans since the
show," said Melinda Doolittle. "I'm now working with Dreyer's to launch its
five new Slow Churned American Idol flavors, and looking forward to meeting
fans across America to celebrate with ice cream."
The limited edition "American Idol" flavors are available until September.
To locate stores in your area that carry the flavors, visit Dreyer's Flavor
Finder(R) at Slowchurned.com.
"Dreyer's is delighted to bring 'American Idol' excitement to the freezer
aisle for another year. Like 'American Idol', Slow Churned light ice cream
has taken the country by storm!" said Jessica Vasisht, Brand Manager for
Dreyer's Slow Churned light ice cream. "What better time to enjoy a bowl of
your favorite 'American Idol' flavor than while watching the latest episode of
'American Idol' with friends and family."
"This was an incredibly successful promotion last year, representing a
very natural integration of the 'American Idol' brand," James Ngo, director of
consumer licensing, FremantleMedia Enterprises. "We can't wait to see what
flavor the public chooses this year!"
Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture
and distribute a full spectrum of ice cream and frozen dessert products.
Brands of frozen dessert products currently manufactured or distributed by
Dreyer's in the United States include Grand, Slow Churned(R), Dibs(R), Haagen-
Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R) Butterfinger(R),
Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R) Push-Up(R), Frosty
Paws(R), Eskimo Pie(R), Chipwich(R), Fruit Bars, Starbucks(R) and The Skinny
Cow(R). The company's premium products are marketed under the Dreyer's brand
name throughout the Western states and Texas, and under the Edy's(R) brand
name throughout the remainder of the United States. Internationally, the
Dreyer's brand extends to select markets in the Far East and the Edy's brand
extends to the Caribbean and South America. For more information on the
company, please visit http://www.dreyersinc.com.
The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is
licensed to the Starbucks Ice Cream Partnership, a joint venture partnership
between Dreyer's and Starbucks Holding Company.
In the U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer's by
Nestle.
About FremantleMedia Enterprises & FremantleMedia
FremantleMedia Enterprises is the content exploitation arm of
FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and
Home Entertainment. It is a division of FremantleMedia, one of the largest
international creators and producers of entertainment brands in the world with
leading prime time drama, serial drama, entertainment and factual
entertainment programming in over 40 countries worldwide. FremantleMedia is a
subsidiary of RTL Group, Europe's largest television and radio broadcast
company, which is 90% owned by Bertelsmann AG, an integrated media and
entertainment company that commands leading positions in the world's media
markets. For further information, visit http://www.fremantlemedia.com.
About FremantleMedia North America
FremantleMedia North America (FMNA) is the U.S. production division of
global media giant FremantleMedia. Based in Burbank, California, FMNA
produces entertaining and innovative television programs for network, cable
and syndicated platforms, including the Emmy-nominated musical/reality
phenomenon "American Idol" (FOX), "The Next Great American Band" (FOX),
"America's Got Talent" (NBC), "American Inventor" (ABC), "Thank God You're
Here" (NBC), "The Janice Dickinson Modeling Agency" (Oxygen), "Property
Ladder" (TLC), "Family Feud" (syndicated), "Temptation" (syndicated), "Million
Dollar Password" (CBS), and the longest-running game show in television
history, "The Price Is Right" (CBS).
About American Idol
AMERICAN IDOL is created and executive-produced by Simon Fuller, founder
of 19 Entertainment, Ltd.; and executive-produced by Cecile Frot-Coutaz, CEO,
FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television;
and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.
About 19 Entertainment
19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc.
(Nasdaq: CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX
in March 2005. The company is recognized as a leading creator, provider and
promoter of globally successful, music-based entertainment, or "Entertainment
Brands."
Simon Fuller, who serves as Chief Executive Officer of 19 Entertainment,
is the creator of AMERICAN IDOL in the United States, "Pop Idol" in the UK, as
well as versions of the IDOL format in more than 30 countries around the
world. Fuller is also the co-creator of SO YOU THINK YOU CAN DANCE, which
aired in the U.S. on FOX during summer 2005 and was the top-rated television
show in its time slot.
Fuller has made music history in the UK and the U.S.A., producing a stream
of No. 1 hits and managing multi-platinum-selling acts. Fuller recently became
the world's most successful manager -- breaking a record set by the Beatles'
manager Brian Epstein in the 1960s -- when three of his artists occupied the
No. 1, No. 2 and No. 3 positions on the U.S. single chart as well as the No. 1
position on the album chart.
19 Entertainment has been involved in the creation of 109 No. 1 singles
and 87 No. 1 albums in the UK alone, with an impressive tally of 296 Top-40
albums and 465 Top-40 singles.
SOURCE Dreyer's Grand Ice Cream, Inc.

Kim Goeller-Johnson of Dreyer's Grand Ice Cream, Inc., +1-510-601-4211,
kagoelle@dreyers.com; or Sharon Foldes, +1-415-984-6178,
Sharon.Foldes@ketchum.com, for Dreyer's Grand Ice Cream, Inc.