Average Cost per Primary Care Pharmaceutical Sales Rep Approaches $175,000

Tue Jan 15, 2008 7:16am EST

* Reuters is not responsible for the content in this press release.

  RESEARCH TRIANGLE PARK, NC, Jan 15 (MARKET WIRE) -- 
 Pharmaceutical companies' average cost per primary care sales rep hovers near
$175,000, according to a recent study by Cutting Edge Information.  The
sampling of companies taking part in "Pharmaceutical Sales Management 2008,"
available at http://www.PharmaSalesManagement.com, reported costs that range
from$125,000 to $225,000 per primary rep annually.

    Interestingly, the average cost per primary rep from the study showed an
increase from a similar study compiled in 2005; hinting that costs are going
up across the industry.

    "Cost per primary care rep has been a number that we have seen hover
aroundthe $150,000 mark for several years," says David Richardson, senior
analystat Cutting Edge Information.  "Though there were some companies in this
study
that still report costs near the $150,000 level, many other companies are
revealing
higher cost levels this year."

    "Pharmaceutical Sales Management 2008" examines pharmaceutical companies'
sales
investment, structure, strategies, and field tactics.  Compiled from
interviews and surveys with sales leaders at top performing pharmaceutical
companies,
the report allows drug companies to compare and improve their own sales
strategies.

    "Pharmaceutical Sales Management 2008" explores the latest trends, budgets
and
strategies of top pharmaceutical companies.  Key metrics in the
report
include:


--  Budgeting and Financial Support
--  Structure and Headcounts
--  Product Prioritization, Territory Alignment and Coordination
--  Sales Operations and Contract Sales
--  Training and Development
--  Sales Compensation and Reward Programs
--  Rep Activities
--  Segmenting and Targeting
--  Overcoming Reduced Physician Access
--  Optimizing Time Earned with Physicians
    

    
To download a free, online summary of this report, visit
http://www.cuttingedgeinfo.com/pharmasalesmanagement/PH103_Download.asp#body.

    

Contact:
David Richardson
Email Contact
919-433-0216

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