Games Workshop Chooses ATG to Conquer Online

World's Largest and Most Successful Tabletop War Games Company
Chooses ATG for Web Storefront
LONDON--(Business Wire)--ATG (Art Technology Group, Inc. NASDAQ: ARTG), the leading
e-commerce platform vendor, today announced that Games Workshop plans
to re-launch its online storefront using ATG's e-commerce suite. Games
Workshop will offer hobbyists a new global, multi-lingual,
multi-currency Web store, improving their online experience by
supporting sales and providing more information on their products.

As a multi-channel company, Games Workshop's tabletop wargames are
sold through the group's own chain of 340 dedicated hobby stores, over
4,000 independent retailers, mail order and the Internet. Using ATG
and Avenue A - Razorfish for consulting services, Games Workshop plans
to upgrade its online store in 2008.

Over the last 25 years Games Workshop has redefined the worlds of
Warhammer and Warhammer 40,000 to create increasingly sophisticated
societies, lands and ecosystems. These developments have triggered an
expansion of gaming material and attracted an increasing amount of new
customers. The highly scalable ATG platform can support over 10,000
concurrent users and over 10 million visits per day. It will allow
Games Workshop's web store to expand and offer additional
functionality as its customer base continues to grow. The new system
will increase hobbyist's ability to easily find products they want,
learn about new ones, and quickly complete purchases.

Paul Lyons at Games Workshop said, "We chose ATG to create a
robust, multi-lingual, multi-currency online storefront that will
allow us to interact with our hobbyists from all over the world and
build on our reputation for great customer service. In addition, ATG
will enable us to better harness the web channel as we look to more
effectively personalise our product offers, helping us to recruit new
gamers of all ages and keep existing customers involved in the hobby."

"Games Workshop shows incredible commitment to its customers by
recognising the time, effort and imagination they dedicate to their
hobby, and matching that in their levels of customer service and
support" said Cliff Conneighton, senior vice president of marketing,
ATG. "By offering a highly flexible e-commerce platform and effective
personalisation tools, ATG is in an excellent position to help Games
Workshop take that customer experience to the next level."

About Games Workshop Group PLC

Games Workshop, creator of the Warhammer and Warhammer 40,000
fantasy games systems, is the largest and most successful tabletop
wargames company in the world.

At the heart of the hobby are millions of gamers aged 12 and up
who spend many of their waking hours collecting and painting armies of
miniature fantasy soldiers they will go onto command on a carefully
prepared tabletop battlefield.

Publicly listed on the London Stock Exchange and headquartered in
Nottingham, where it's UK and Northern European operations are based
the company also has wholly-owned subsidiaries in the US, Canada,
Australia, Germany, France, Spain, Italy and Japan.

Products are sold via the company's own 340 plus hobby centres &
more than 4,000 independent retailers around the globe.

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software
and delivers the on demand solutions that the world's most
customer-conscious companies use to power their e-commerce web sites,
attract prospects, convert them to buyers and ensure their
satisfaction so they become loyal, repeat, profitable customers. Our
e-commerce suite is ranked the #1 current offering and #1 in strategy
by the industry's most influential analyst firms, and powers more of
the top 300 internet retailers than any other vendor. Our eStara brand
provides customer interaction solutions to enhance conversions and
customer support, and delivers the world's most widely used
click-to-call service. ATG's solutions are used by over 900 major
brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best
Buy, B&Q, Cabela's, Carrefour, Coca Cola, Continental Airlines, CVS,
Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard
Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit,
Jenny Craig, Macy's, Meredith, Microsoft, Neiman Marcus, New York &
Company, Nokia, NutriSystem, OfficeMax, PayPal, Philips, Procter &
Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban
Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is
headquartered in Cambridge, Massachusetts, with additional locations
throughout North America and Europe. For more information about ATG,
please visit www.atg.com.

(C) 2008 Art Technology Group, Inc. ATG and Art Technology Group
are registered trademarks of Art Technology Group, Inc. All other
product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.

This press release contains forward-looking statements for
purposes of the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995. These statements involve known and
unknown risks and uncertainties that may cause ATG's actual results,
levels of activity, performance or achievements to be materially
different from any future results, levels of activity, performance or
achievements expressed or implied by such forward-looking statements.
Important risk factors affecting ATG's business generally may be found
in its periodic reports and registration statements filed with the
Securities and Exchange Commission at www.sec.gov. Risk factors
related to the subject matter of this press release include the
possibility that the ATG product deployment will not be successful, on
time or significantly enhance the user's Internet experience or will
not increase customer revenue across brands; that those customers
leveraging ATG won't have the opportunity to increase revenue and
decrease future costs; the need to adapt to rapid changes so products
do not become obsolete; the possibility of errors in ATG's software
products; the possibility that the solution will not make customer
implementations faster or more flexible or permit the customer to meet
its customer-facing or infrastructure requirements; that the ATG
product will not continue to be integrated with third-party
applications servers or will not support all Web services enabled
systems; that ATG's product strategy may change in the future; and the
risks and costs of intellectual property litigation. ATG undertakes no
obligation to update any of the forward-looking statements after the
date of this press release.

For Games Workshop
Michael Sherwin, +44 0115 900 4001
Finance Director
or
For ATG
Rebecca Lansdell, +44 0207 608 4667
Hotwire for ATG
Rebecca.lansdell@hotwirepr.com

Copyright Business Wire 2008