YourCity.MD and Office Ally Enter Agreement; Doctors Get Complete Set of Free Online...

YourCity.MD and Office Ally Enter Agreement; Doctors Get Complete Set of Free Online Tools and Free Electronic Services for Patient Care, Practice Management and Improved Reimbursement

-- YourCity.MD and Office Ally Agreement Makes It Easier for
Doctors to Benefit from Online Health and Web-Based Services with
Little Time or Cost Investment --

-- YourCity.MD Provides Office Ally's Customers with Free, Digital
Doctor Rating and Patient Feedback Reports to Meet Pay for Performance
Guidelines and Increase Reimbursement --
CINCINNATI--(Business Wire)--YourCity.MD LLC (www.yourcity.md), healthcare's local navigation
system with over 300 city-specific and physician-recommended Web sites
across the U.S., today announced that it has partnered with
California-based Office Ally (www.officeally.com), the leader in
Web-based claims processing, to provide the most complete set of free
or low-cost tools to providers on the market, including free, digital
doctor rating reports.

All YourCity.MD providers and all 183,000 Office Ally provider
offices will now be able to electronically communicate with patients,
payers and health systems at little or no cost by utilizing free
claims processing, free personal health records, a free practice
management system, the lowest cost electronic health record on the
market, and a locally-based and fair doctor rating and patient
feedback system - all offered through the joint YourCity.MD and Office
Ally partnership.

Of the 183,000 Office Ally customers nationwide, 90,000 of them
are in California, which represents 90 percent of the California
independent practice association (IPAs) market. These IPA physicians
can now refer patients to their specific local healthcare Web site,
such as www.SanBernardino.MD, www.LosAngeles.MD, or www.Pasadena.MD,
for health content, searchable provider listings and the ability to
rate their doctor/office visit experience - rating data is an
important criteria for reimbursement under California's pay for
performance (P4P) system and the national move towards provider
profiling.

A prominent structure in California, an IPA consists of a network
of physicians who agree to participate in an association to contract
with health maintenance organizations (HMOs) and other managed care
plans.

"Digital medicine continues to exert a positive impact on the
quality patient care. YourCity.MD and Office Ally remove one of the
largest barriers to its utilization in the physician's office - namely
that of perceived cost. By employing these free tools, doctors can
experience its value," said Dr. Ron Pion, principal of The Pion Group,
a healthcare strategic consulting group and host of Rx Radio: Your
Prescription for Health.

"We were looking for a partner that was trusted by providers and
brought real value to patient care and practice management, and we
found that with Office Ally," said Joe Benza, CEO and Founder of
YourCity.MD. "While other vendors are charging thousands for
electronic healthcare services, YourCity.MD and Office Ally deliver
the same or better value for free and that means no charge for
training, customer support or software."

"Physician groups were telling us that they needed a trusted and
easy to use doctor rating and feedback system that was free, fair and
allowed them to meet pay for performance guidelines and provider
profiling requirements," said Brian O'Neill, CEO of Office Ally.
"YourCity.MD now gives providers not only a fair doctor rating system
that allows them to respond to and fix negative feedback, but the
rating system is posted on a local site that has a direct impact on
patient care and drives more patients to their office."

How Providers Gain from the YourCity.MD and Office Ally
Partnership:

-- Providers can become free members on over 300 local
YourCity.MD Web sites, such as www.SanFrancisco.MD,
www.NewYorkCity.MD, www.Chicago.MD and www.Cincinnati.MD. A
full city listing is at: www.YourCity.MD.

-- Providers can refer patients to post ratings and feedback on
their local city .MD Web site to improve patient care and
increase patient traffic. Unlike other rating systems,
YourCity.MD's fair and constructive process allows doctors to
review patient feedback and "followup" to negative comments
before posting.

-- Providers receive free, digital patient feedback and rating
data to address concerns and improve doctor/patient
relationships, meet pay for performance and provider profiling
guidelines, and realize increased reimbursement.

-- Providers can use free claims processing, free practice
management tools, free personal health records and the lowest
cost ($29.95/month) electronic health record on the market.

About YourCity.MD

Founded on the principle that healthcare is and should be local,
YourCity.MD LLC is healthcare's trusted local navigation system,
helping consumers in over 300 cities find not just medical content,
but linking information directly to the appropriate local healthcare
resource, local provider and help needed to solve a medical problem.
Easy to find with its specific domain names with the .MD extension,
YourCity.MD helps consumers translate medical content into actionable
information, pointing the way to local healthcare resources and
doctors at their time of need. YourCity.MD helps providers grow and
improve their medical practice through free, low-cost online tools and
electronic services and a third party independent doctor
rating/patient feedback system that serves as a dependable source of
referrals. For more information, visit www.YourCity.MD or type in your
local city name with the new .MD TLD Internet extension.

About Office Ally

Office Ally is a full service clearinghouse offering a range of
free or low-cost Web-based services to providers. Founded in 1999,
Office Ally now has more than 183,000 providers who use their
completely free electronic claims services to submit claims to 2,000
payers across the country. For more information, call (949) 464-9129
or send an e-mail to info@officeally.com.

On behalf of YourCity.MD
Caroline March-Long, 434-295-5938
cdlong@earthlink.net

Copyright Business Wire 2008