Bluepulse Unveils New Features to Help Everyone Stay Connected -- from Snowboarders...

Bluepulse Unveils New Features to Help Everyone Stay Connected -- from Snowboarders to Music Fans

Mobile Social Messaging Platform Adds Groups Functionality and
Auto-Login
SAN MATEO, Calif.--(Business Wire)--Bluepulse, the free mobile social messenger, today announced two
major additions to its platform: private and public groups and an
auto-login feature. These new features make it even easier for
bluepulse users to stay connected to their social circles from their
mobile device.

The new features build on functionality bluepulse announced at its
mobile Web-based launch in October 2007; highlights include:

-- Private groups are an easy way to keep in touch with a
specific group on an on-going basis. Once users have created a
group, they simply type the group name into bluepulse and are
able to message the entire group, and hear back from them,
with all messages coming into one inbox. Private groups are
not listed anywhere on bluepulse; users can join them by
invitation only. Want to get your snowboarding buddies
together on a Saturday afternoon? Easy - create a group and
send them a quick message to organize this.

-- Public groups let any user connect with other users who share
similar interests. Once a user has joined a public group, they
are able to see all messages that have been sent to the group
and can message everyone in that group. Bummed that you're the
only one who is still obsessed with Milli Vanilli? You could
be wrong! Search bluepulse groups and see if you can connect
with a crowd of Milli Vanilli fans -- or whatever your passion
might be. To check out the new groups functionality, log in to
bluepulse, select friends and then go to groups.

-- Auto-login makes logging in a quick and simple process. Once
activated, there is no need for users to type in a username
and password to log in. To activate auto-login, users must log
in to bluepulse, go to My Pulse, select edit, and then check
the Automatic Login box.

"With the launch of these new functionalities, we continue to
improve the experience for bluepulse users and build momentum in the
rapidly emerging mobile social messaging space," said Ben Keighran,
CEO of bluepulse. "Our goal is to build the largest and most active
community on mobile, and with these recent additions, bluepulse is
running faster and smoother than ever. We will continue to innovate
our product for our growing user base in the coming months."

To get bluepulse type "bluepulse.com" into the mobile browser on
any Internet-enabled phone. New users can immediately message, build a
profile, invite friends to join by entering in their email addresses,
phone numbers or by accessing their address books from other
applications, and share media with other bluepulse users. Bluepulse is
built exclusively for mobile devices, which makes for a
mobile-specific user experience, rather than a desktop experience
ported to a mobile environment. It works on more devices than any
other application the company is aware of and always feels like it was
built for your specific phone.

About Bluepulse

Bluepulse is a privately held mobile social media company based in
San Mateo, California that is busy building one of the world's largest
communities on the Mobile Web. In December 2006, bluepulse launched
its game-changing social networking application that works on most
Internet-enabled phones around the world -- approximately one billion
handsets. What started out as founder Ben Keighran's hobby has evolved
into a global social messenger for mobile users. Bluepulse is built on
an open platform that gives its users multiple means of communication,
content sharing, and so much more -- all in a single application.
Bluepulse is one of the fastest growing mobile communities in the
world. Bluepulse has an advertising-based revenue model.

Racepoint Group
Meagan McCrystle, 415-694-6704
mmccrystle@racepointgroup.com

Copyright Business Wire 2008