EyeWonder Achieves Record Growth in Rich Media and Digital Video Advertising in 2007

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Tue Jan 15, 2008 8:00am EST

EyeWonder Achieves Record Growth in Rich Media and Digital Video Advertising
in 2007
Company Triples Impression Volume and More than Doubles Industry Market Share

ATLANTA, Jan. 15 /PRNewswire/ -- EyeWonder, Inc., rich media and digital
video advertising's fastest-growing innovator, today announced that in 2007 -
for the second year in a row -- it has more than doubled in size in response
to increasing worldwide demand for its rich media and digital video
advertising solutions. According to Nielson Online AdRelevance, the industry's
most comprehensive online advertising intelligence service, EyeWonder tripled
its campaign impression volume from 2006 to 2007, and also more than doubled
its rich media market share.
    "Our consistent and record growth is a direct result of interactive
advertisers', agencies' and publishers' overwhelming response to our superior
technology, expertise and service," said John Vincent, CEO of EyeWonder. "We
always strive to exceed their expectations and are proud to continue providing
innovations that enable them to more fully and effectively capitalize on the
power of interactive advertising."
    In 2007, EyeWonder marked a number of major milestones. The company
spearheaded the industry-leading In-Stream 2.0 Research Initiative, designed
to exponentially advance current levels of in-stream advertising effectiveness
and measurement. EyeWonder also launched the latest version of the Flash-based
authoring tool, AdWonder 9.0, together with a strategic partnership with Adobe
Systems. New ad formats and features such as InstantWonder, EpicWonder and
SocialWonder further enabled the limitless creative and richer results that
have become EyeWonder's hallmark. Additionally in 2007, EyeWonder announced
that it became the rich media volume leader in the entertainment vertical.
    The company also expanded geographically. Last year, EyeWonder opened a
new domestic office in Dallas and appointed three new U.S. regional vice
presidents to oversee sales growth in their respective regions. The company
also expanded its international presence in the UK and Ireland, and acquired
Germany-based vendi interactive. All of these additions enable the company to
better respond to local, regional, national and international demand for its
rich media and video ad products and services.
    Since 2005, EyeWonder has experienced more than 140 percent compounded
revenue growth, which represents 575 percent total revenue growth - doubling
the industry's growth rates.
    About EyeWonder, Inc.
    EyeWonder, Inc. is rich media's fastest-growing innovator, empowering
brands and advertisers to leverage the industry's most comprehensive creative
capabilities for online campaigns that are proven to deliver richer results.
Headquartered in Atlanta, the company's pioneering technology enables
advertisers and agencies to focus their time and energy on producing the
strongest interactive ad campaigns that reach across more of today's top
browsers and operating systems while eliminating inefficiencies that limit
creativity and slow workflow processes. Moreover, EyeWonder delivers results.
A recent Dynamic Logic study found that the EyeWonder-powered campaigns
generate a 65 percent increase in aided brand awareness and a 34 percent
increase in message association, and that EyeWonder leads all other top rich
media providers in generating increased lift in three out of four core brand
metrics.
    EyeWonder services the world's top agencies and brands, and its rich media
and video ad products are accepted by more than a thousand online publishers,
including Yahoo!, AOL, and MSN. For more information on Richer Media and
Richer Results, please visit http://www.eyewonder.com.
SOURCE  EyeWonder, Inc.

Kathleen Zakrzewski, +1-610-934-7563 (office), +1-215-939-5709 (mobile),
kathleen@0to5.com, or Cheri La Spada, +1-267-752-0098, cheri@0to5.com, both of
Zer0 to 5ive for EyeWonder, Inc.
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