Manhattan Research: Taking the Pulse Europe(R) Research and Advisory Service Now...

Manhattan Research: Taking the Pulse Europe(R) Research and Advisory Service
Now Available
Service Provides Users with Insight into Technology Adoption Trends among
European Physicians

NEW YORK, Jan. 15 /PRNewswire/ -- Manhattan Research, a leader in
syndicated research and marketing services for the health and pharmaceutical
industry, announced today that the strategic research and advisory service
Taking the Pulse(R) Europe is available for clients. Health and pharmaceutical
marketers and site operators use Taking the Pulse(R) Europe to examine
strategic technology, media, channel, and promotional mix trends as well as to
benchmark their performance vis-a-vis industry competitors.
"Taking the Pulse Europe offers us a strategic view of the role of
technology adoption among physicians in Western Europe," said E. Timothy
Thieme, Head of Global eMarketing at F. Hoffmann-La Roche Ltd. "This research
is key as we formulate our plans to reach our audiences to deliver our
messages in an efficient and impactful way."
Taking the Pulse(R) Europe provides strategic planners and marketers with
data and insight, such as:
-- Interest in Web 2.0 technologies for health and pharmaceutical
information
-- Overall media consumption and traditional versus new media
-- Use and impact of sales representatives for clinical and pharmaceutical
information
-- Internet access frequency, types, and activities online
-- Technology adoption like MP3/iPod, PDA, SMS messaging and smartphones
-- Advanced online activities such as online video, blogs, podcasting and
wikis
-- Search engine reliance and frequency
-- Interest in health email newsletters, chat groups, and disease
management tools

Please visit www.manhattanresearch.com/TTPEU.aspx to download the Taking
the Pulse(R) Europe product brochure or to request subscription information.
Manhattan Research
Taking the Pulse(R) Europe is a syndicated multi-client study and advisory
service focused on key research topics and trends impacting the European
physician marketplace. The study was fielded in Q4 2007 among 1,000 European
practicing physicians from the United Kingdom, Germany, Spain, Italy and
France. The survey instrument was presented in the native language of each
individual country.
In addition to Taking the Pulse(R) Europe, Manhattan Research conducts
five additional research studies annually among consumers and physicians in
the United States and in Europe: Cybercitizen(R) Health US, Cybercitizen(R)
Health Europe, Taking the Pulse(R) US, ePharma Physician(R), and ePharma
Consumer(R). Each study serves a unique purpose and focuses on specific
aspects of information technology adoption. Broad consumer and physician
research is complemented by targeted analyses among more than 50 consumer
therapeutic segments and 25 physician specialist segments.
Erica Alexander Martini
Manhattan Research
212.255.7799
ealexander@manhattanresearch.com

SOURCE Manhattan Research

Erica Alexander Martini of Manhattan Research, +1-212-255-7799,
ealexander@manhattanresearch.com