INCAT Names New Chief Marketing Officer

* Reuters is not responsible for the content in this press release.

Tue Jan 15, 2008 8:00am EST

New executive will augment company's brand strength for global business

    NOVI, Mich., Jan. 15 /PRNewswire/ -- INCAT, a global leader in engineering
services outsourcing (ESO) and product development IT services, today
announced the appointment of Indraneel Ganguli as INCAT Chief Marketing
Officer (CMO).  He will report directly to INCAT CEO Warren Harris and will be
responsible for development and implementation of INCAT marketing and brand
strategies worldwide.
    "I am confident that with his background and experience, Indraneel and the
global marketing team he will lead, will make significant contributions to the
transformation of INCAT and real progress toward the goals of INCAT 500," said
Harris.  INCAT 500 is an initiative, launched by Harris in April 2007,
designed to transform INCAT and position the company to dominate the world's
ESO market, while more than doubling its worldwide work force by 2010.
    "Marketing starts and ends with a sense of enterprise that includes
original and creative ideas working for the brand and the business," Ganguli
said.  "The key is to delight your stakeholders always."
    Prior to joining INCAT, Ganguli served as Vice President -- Global
Marketing and Communications of Satyam, a global IT consulting and services
provider; and as Director -- Marketing of Nipuna, a Satyam affiliate
organization.  Under his leadership, Satyam emerged as one of "India's Best
Brands" as awarded at the Asia Brand Congress in 2007.
    With more than 15 years of diverse marketing and brand-building
experience, Ganguli likes to straddle different businesses, domains and
portfolios.  In his career, he served companies such as Bharti Broadband
Networks, Bates and Lintas.  He also was involved in the brand-building
processes for international majors including Coca Cola, ITC, Philips and
Dulux.  With a Business Major in Marketing, Ganguli frequently takes time off
from his schedule to speak at various professional forums and academic
institutions.
    About INCAT
    INCAT is a Tata Technologies company.  Founded in 1989, the Company is a
global leader in engineering services outsourcing (ESO) and product
development IT to the world's largest automotive, aerospace and durable goods
manufacturers.  INCAT provides services and solutions for Product Lifecycle
Management (PLM) and Information Lifecycle Management (ILM) that create value
for its clients through its unique-in-the-industry Global Delivery Model, its
state-of-the-art technology and a pragmatic approach to engineering and
manufacturing processes that reduces costs and time to market; and helps
clients realize superior products.
    INCAT is headquartered in the United States (Novi, Mich.), India (Pune)
and Germany (Stuttgart).  Tata Technologies is headquartered in Singapore.
INCAT has a combined global work force of more than 3,000 employees serving
clients worldwide from facilities in North America, Europe and the Asia-
Pacific region.  www.incat.com
SOURCE  INCAT

Daniel Saad, Corporate Communications Mgr. - NA of INCAT, +1-248-426-1841,
dsaad@incat.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.