Centric Software Names Ray Hein Executive Vice President of Market Strategy and Business...

Centric Software Names Ray Hein Executive Vice President of Market Strategy and Business Development

PLM Industry Veteran Brings Strong Market Strategy Skills and
Proven Track Record to the Centric Executive Team
SAN JOSE, Calif.--(Business Wire)--Centric Software, a leading provider of PLM for apparel and other
fast-moving consumer industries, today announced that Ray Hein has
joined the company as executive vice president of market strategy and
business development. Hein will leverage his deep domain expertise in
Product Lifecycle Management (PLM) and broad industry relationships to
propel Centric's corporate strategy, marketing and strategic
partnerships forward. The combination of Hein's appointment and
Centric's $14.3 million series B financing are key building blocks for
the company's next phase of growth. (See separate press release:
Centric Software Secures $14 Million Series B Financing - 01.15.08.)

"Ray Hein is widely recognized as an industry thought leader in
collaborative PLM solutions and is a great addition to our management
team," said Chris Groves, president and CEO of Centric Software. "We
are confident that Ray's expertise will help us increase the market
awareness and customer adoption of our PLM offerings, which are
instrumental strategies to achieve our next phase of growth."

Hein brings 18 years of executive management experience to Centric
Software. He spent the past decade at Agile Software, a leading PLM
software company recently acquired by Oracle. While at Agile, Hein
served as vice president of product strategy and vice president of
product management. During his tenure at Agile, Hein played a key role
in creating the company's enterprise PLM strategy and market
leadership by expanding into new industry verticals, developing
strategic corporate partnerships and executing six merger
acquisitions. Prior to Agile, Hein held various product management and
product development positions at Micom, Micropolis Corporation and
Storage Dimensions.

"This is an exciting time to join Centric Software to grow new
markets with Centric's unique solution set," said Hein. "In the near
term, I will focus on expanding and refining our industry and product
roadmaps for our current offerings. Developing key partner
relationships and rounding out our go-to market strategy are also top
priorities."

Centric offers unique PLM solutions for AFA and other fast-moving
consumer industries. The company's powerful Product Intelligence(TM)
platform assures that everyone involved in the line planning, product
design, sourcing and supply chain processes has secure access to the
most up-to-date, comprehensive view of their products and product
lines, operations execution and business performance. Unmatched data
aggregation functionality within Centric's solutions allow all
information about the product--visual, data-based, text-based,
etc.--to easily be collected in a aggregate repository that is readily
accessed by any user without requiring specialized IT skills.
Centric's Product Intelligence(TM) capabilities provide multi-level
analysis and web-based dashboards to managers, allowing them to
quickly spot trends and exceptions. This combination of capabilities
helps product teams collect relevant information for product
initiatives, form action plans, execute those plans and assess
progress against business goals. Importantly, Centric's application
suite can be fully deployed in weeks rather than the months or years
typically required to implement traditional PLM solutions.

About Centric Software, Inc.

Centric Software is a leading provider of PLM for apparel and
other fast-moving consumer industries. The company's unique solutions
are built upon a Product Intelligence(TM) platform, which enables
multidisciplinary teams to collect all relevant information for any
product or program initiative, decide on the appropriate action,
execute on the initiatives and assess progress against business goals.
Global enterprises, such as Artsana, Best Buy, Bristol-Myers Squibb,
Coleman, Kiewit, Le Coq Sportif, Linens-n-Things, Moen, Timex and
United Stationers, use Centric's solutions to achieve top line revenue
growth and cost reductions. For further information on Centric
Software, please visit: www.centricsoftware.com.

Centric is a registered trademark of Centric Software and Product
Intelligence is a trademark of Centric Software. All other brands and
product names may be trademarks of their respective owners.

Reichert Communications, LLC
Jill Hara, 310-937-2723
jhara@reichertcom.com

Copyright Business Wire 2008