Dr Pepper Asks Consumers to Choose 'Zesty' Latino Artist

Online voting begins today to select winner of Dr Pepper Sabrosura Art Contest

PLANO, Texas, Jan. 15 /PRNewswire/ -- The Dr Pepper Sabrosura Art Contest
entries have been narrowed down to the top 23 semi-finalists. Starting today,
online voting at http://www.drpeppersabrosura.com, will determine five
finalists and the grand prize winner. That one "spicy" artist will receive
almost $10,000 in cash and have the opportunity to display his or her artwork
on Dr Pepper packaging and promotional materials.
"We received some amazing artwork from all over the country in the Dr
Pepper Sabrosura Art Contest," said Jaxie Alt, director of Dr Pepper Brand
Marketing. "It is time for our consumers to vote on art pieces that best
represent the 'sabrosura' of Dr Pepper."
Through the Sabrosura Art Contest, which began in October 2007, Dr Pepper
encourages Latinos to express their individuality and their zest for life -
characteristics that have been a cornerstone of the Dr Pepper brand for more
than 30 years. Asking consumers to vote online for their favorite artwork is
another way to give Latinos a voice and the possibility to "own" a piece of
the new Dr Pepper campaign.
In December, contest judges selected the 23 semi-finalists who best
represented the Sabrosura feel, creativity, and originality, as well as Dr
Pepper branding. Each was awarded $2,300. Now, each of the semi-finalists'
artwork is shown online for voting through Friday, Feb. 1 at 5 p.m. PST. The
top five finalists and the grand prize winner will be determined by who
receives the most votes. Voters may vote once each day for their favorite
piece of art.
Each of the five finalists in the online voting will receive an additional
$2,500. The grand prize winner will receive an additional $5,000, bringing his
or her total award to $9,800. Best of all, the winning artist's work will be
displayed on Dr Pepper packaging and promotional materials.
For complete Sabrosura Art Contest rules and information, and to vote
online, visit http://www.drpeppersabrosura.com.
About Dr Pepper
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas-
based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of
Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of
soft drinks and premium beverages in the Americas. CSAB's brand portfolio
includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice and Sauce, Accelerade, RC
Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet
Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-
hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer
brands. For additional information on CSAB and its products, visit
http://www.brandspeoplelove.com.
CONTACT:
Melissa Rincon
Ketchum for Dr Pepper
(404) 879-9163

SOURCE Dr Pepper

Melissa Rincon, Ketchum for Dr Pepper, +1-404-879-9163