LG Electronics Unveils Industry-First Allergen-Reducing Steam Washer

Steam Washing Machine - Certified by the Asthma and Allergy Foundation of
America - Brings Innovative Clothing Care Options to Consumers

NEW YORK, Jan. 15 /PRNewswire/ -- The first washing machine proven to
reduce allergens was introduced today by LG Electronics. The unique laundry
cycle, called Allergiene(TM), is now featured on the award-winning LG
SteamWasher(TM).
With 70 percent of U.S. households affected by asthma or allergies, LG's
allergen-reduction cycle provides a unique consumer benefit to the many
Americans who need to reduce common household allergens in order to find
relief. The LG SteamWasher with Allergiene cycle reduces allergens, including
common triggers such as dust mites and pet dander, on fabrics by more than 95
percent. It is the first washing machine to be certified asthma & allergy
friendly(TM) by the Asthma and Allergy Foundation of America (AAFA), an
independent non-profit foundation dedicated to helping consumers and patients
with asthma and allergic diseases.
"We are thrilled that LG has developed a washing machine that is so
effective at reducing common household allergens that we are able to certify
it asthma & allergy friendly," said Mike Tringale, AAFA director of external
affairs. "By designing a special wash cycle that meets our standards, LG has
created a tool that can help millions of Americans in their efforts to reduce
their exposure to allergens throughout the year."
The LG SteamWasher with Allergiene cycle utilizes LG's TrueSteam(TM)
Generator for real steam in the wash tub. The steam in LG's SteamWasher allows
the wash to reach the appropriate temperature necessary to breakdown and wash
out allergens -- without harming fabrics.
"LG's new Allergiene allergen-reduction cycle enables us to provide an
industry-first benefit to consumers who want to reduce their exposure to
allergens," said John Weinstock, vice president marketing, LG Electronics USA,
Inc. Digital Appliances. "This exciting new application of our TrueSteam
technology is the latest example of how our continued innovation in steam
laundry can provide meaningful new benefits to consumers."
ALLERGEN-REDUCTION AND MORE
The Allergiene cycle has been expertly designed to effectively remove more
than 95 percent of allergens and gently clean clothes. The SteamWasher also
provides water and energy efficiency that can save the average American
household roughly $64 per year, and save over 7,900 gallons of water a year as
compared to non-EnergyStar washers, according to EnergyStar
(http://www.energystar.gov).
The SteamWasher offers exceptional cleaning power for outstanding
performance and includes other features such as:
-- SteamWash(TM) -- feeds hot steam into the top of the wash drum through
a spray nozzle to penetrate the fabrics; removes dirt and stubborn
stains; and better dissolves cleaning agents without causing excessive
wear and tear on garments.
-- SteamFresh(TM) -- the SteamWasher's 20-minute steam-only cycle uses
steam to freshen and reduce wrinkles on clothes -- resulting in less
ironing and fewer trips to the dry cleaner.

The LG SteamDryer(TM) delivers additional steam capabilities when paired
with the LG SteamWasher, and offers unmatched functionality in freshening
clothes compared to other dryers on the market including: -- SteamFresh --
freshens clothing and reduces wrinkles in a large load of
garments, also works for bulky items such as comforters. Garments come
out completely dry and ready to wear after the cycle is complete.
-- ReduceStatic(TM) -- neutralizes static electricity in normal loads by
introducing steam during the final five minutes of the drying cycle
producing more comfortable, static-free garments.
-- EasyIron(TM) -- evenly and lightly moistens the dryer load prior to the
end of the cycle simplifying the ironing process.

PRICING AND AVAILABILITY
The LG Steam Laundry pair with new Allergiene cycle is available in
designer finishes, including stainless steel, midnight blue, wild cherry red
and white. Models feature either an LED or an upgraded LCD display and have
manufacturer's suggested retail pricing that ranges from $1,399 to $2,699 for
the washer and $1,199 to $2,699 for the dryer.
ABOUT LG ELECTRONICS USA, INC.
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
consolidated worldwide revenues) global force in home appliances, consumer
electronics, and mobile communications. In the United States, LG Electronics
sells a wide range of digital appliances, digital display and digital media
products, and mobile phones under LG's "Life's Good" marketing theme. For more
information, please visit http://www.LGusa.com.
ABOUT THE ASTHMA AND ALLERGY FOUNDATION OF AMERICA
The Asthma and Allergy Foundation of America (AAFA) is the leading
non-profit consumer and patient organization fighting asthma and allergic
diseases. AAFA is dedicated to improving the quality of life for people with
asthma and allergies through education, advocacy and research. For more
information about asthma and allergies, visit http://www.aafa.org or call
1-800-7-ASTHMA.
SOURCE LG Electronics USA, Inc.

Grace Lee of LG Electronics USA, Inc., +1-201-816-2981, jjoo@lge.com; or Katy
Donnelly of Ogilvy PR, +1-704-846-1864, katy.donnelly@ogilvypr.com, for LG
Electronics USA, Inc.; or Angel Waldron of The Asthma and Allergy Foundation
of America, +1-202-466-7643, angel@aafa.org