BORBA Unveils New Interactive Website

Commerce Meets Community in Web 2.0 Beauty Site

WOODLAND HILLS, Calif., Jan. 15 /PRNewswire/ -- BORBA, prestige skin care
brand and nutraceutical pioneer, announces the launch of a new interactive
website, BORBA.com. In keeping with BORBA's mission for cutting-edge
innovation, the website has undergone a radical makeover incorporating
advanced Web 2.0 features with an e-commerce driven website.
The new site infuses the creativity of the brand into its interactive
distribution channel with provocative skin-baring imagery against an elegant
backdrop. Critical to the past successes of BORBA are its passionate and
loyal fans. To honor its devoted fan base, the new website leverages the
latest in Web 2.0 interactivity, including a dynamic skin care community, the
BORBA VIP Insider. BORBA's VIP Insiders can now create personal profiles,
interact with other users on the skin care blog, and post product reviews and
ratings on the designated discussion boards for the community to see. User-
generated skin care advice, beauty tips and an informative skin care glossary
round out this content-rich site that ensures members of the BORBA community
are never more than one click away from purchasing BORBA skin care products.
The new site also features an easy-to-use product catalog, allowing visitors
to search by BORBA product line, category, skin type or concern, or even by
ingredient such as "Acai" or "Vitamin C." Adding this functionality helps
consumers find the right products for their needs and assists them in making
the right decisions, quickly.
The site has plans to allow its BORBA VIP Insider Community to link to
other social networking platforms such as MySpace.com, Facebook.com and
LiveVideo.com. This will enable the BORBA fan base to connect with the
growing social platforms now on the Web.
Scott-Vincent Borba, the creative force behind the brand, has been on the
fast track of beauty innovation for over a decade. His acclaimed background
in the beauty industry and his foresight in market development have defined
him as a trailblazer of the lifestyle approach to inside-out beauty. Borba
remarked, "While the website is only one of BORBA's distribution channels, it
is a critical component to our overall business. The new site launch completes
the re-launch of the BORBA brand, leading the way to synergize all of our
distribution channels. BORBA.com, like our products, transforms the way
people make informed decisions about their skin care needs and concerns."
About BORBA:
Based in Woodland Hills, Calif., BORBA revolutionized the U.S. beverage
and beauty industries by introducing the concept of drinkable skin care. The
company now markets a full range of nutraceutical products, which includes
Skin Balance Waters, Skin Balance Aqua-Less Crystallines and Skin Balance
Confections. Additionally, BORBA markets a full range of cosmeceutical topical
facial care and body care products incorporating naturally-sourced
antioxidants and fiber-knit technology. BORBA is backed by strategic investor
Brad Greenspan, an Internet entrepreneur and founder of MySpace.com, who
serves as non-executive Chairman of BORBA. Liberty Media Corporation, parent
company of QVC, also maintains a strategic investment in BORBA. For more
information, visit http://www.borba.com.
SOURCE BORBA

Wendy Drachman of blue sky communications, +1-212-995-1777,
wendy@blueskypr.com, for BORBA