American Le Mans Series Announces Green Racing Initiatives in Association with EPA,...

American Le Mans Series Announces Green Racing Initiatives in Association with
EPA, DOE and SAE International

DETROIT, Jan. 15 /PRNewswire/ -- The American Le Mans Series reaffirmed
its position as motorsports' global leader in alternative fuels today by
announcing that it is partnering with the U.S. Environmental Protection
Agency, U.S. Department of Energy and SAE International to incorporate "green
racing" principles into its 2008 racing season. The American Le Mans Series
will be the first motorsports series to meet the criteria for green racing
being developed by these groups.
In conjunction with the history-making EPA, DOE and SAE partnerships, the
American Le Mans Series announced the creation of a first-ever, Series-wide
"Green Racing Challenge." This new competition will encourage manufacturers to
introduce and develop their "green" technologies and will be an incremental
element of the Series' signature event -- the 1,000-mile Petit Le Mans race to
be held Oct. 4 at Road Atlanta. Protocols and criteria for the Green Racing
Challenge award are being developed by the EPA and DOE along with SAE
International and the Series and will be announced later this spring.
The unprecedented association of the United States' environmental and
energy government agencies, along with the industry's premier automotive
society dedicated to advancing global technology and information worldwide,
creates a landmark moment for the world's premium brand of motorsports.
"The auto manufacturers competing in the American Le Mans Series have made
it very clear that this is a direction and an overall initiative that is
important to them," said Scott Atherton, president and CEO of the Series.
"The opportunity to formally align with the Environmental Protection Agency,
Department of Energy and SAE International makes our platform very special and
unique -- to auto manufacturers and ultimately to consumers. At a time when
nearly all of motorsports has lost its relevance regarding progressive
technology or any connection from the race track to the showroom floor, the
American Le Mans Series stands alone in providing a platform of solutions for
our nation's automotive, transportation and energy needs."
With a direct link to the world famous 24 Hours of Le Mans in France, the
American Le Mans Series features exotic prototype and production-based sports
cars competing in four different classes on the track at the same time. The
Series has more automobile manufacturers competing head-to-head than any other
series in the world. All race cars in the Series compete on alternative
fuels. For the last two seasons, Audi has competed with a revolutionary clean
diesel powered race car. Last year, the Ethanol Promotion and Information
Council (EPIC) and fuel supplier VP Racing Fuels introduced E10 (10 percent
ethanol, 90 percent gasoline) to all other manufacturers who raced in the
Series. E10 is virtually the same blend that most consumers are able to buy
at their local service station. This season, the Series in conjunction with
EPIC will introduce E85 (85 percent ethanol, 15 percent gasoline) as one of
its fuel options.
American Le Mans Series rules also support the introduction of an electric
hybrid race car and encourage manufacturers to develop new technologies
(through racing) that can be applied to improve the automobiles being built
for consumers. In addition to Audi, other auto marques that currently
participate in the American Le Mans Series include Acura, Aston Martin,
Corvette, Dodge, Ferrari, Ford, Mazda, Panoz, Porsche and Saleen.
The American Le Mans Series, with technical rules that not only allow but
encourage manufacturers to develop cutting-edge innovations, has played an
active role in the development of alternative automotive fuels. The
competitive use of multiple alternative fuels such as bio and cellulosic
ethanol and zero-sulfur clean diesel has been achieved in conjunction with the
automotive manufacturers that race in the American Le Mans Series.
The criteria set forth by SAE in concert with the Environment Protection
Agency and Department of Energy to qualify as a Green Racing series requires
that certain elements in a series be present. These elements focus on three
vital characteristics that measure performance, fuel efficiency and ecological
impact. They include:
-- The use of renewable bio-based fuel or fuels
-- The use of multiple engines, fuels and powertrain configurations
-- The use of regenerative energy powertrain technologies
-- The use of well-to-wheel energy analysis and GHG analysis
-- The use of emission control strategies and systems

"This partnership between government and industry to use the American Le
Mans Series as an incubator to accelerate the development of new, relevant and
practical automotive technologies that will use less fuel and emit fewer
greenhouse gasses and air pollutants further emphasizes the American Le Mans
Series as the global leader in this important area," said Atherton. "This
support by EPA and DOE in conjunction with the SAE comes at a time when
manufacturers and consumers alike are looking for 'green' solutions. We are
the only series in which manufacturers can aggressively develop breakthrough
technologies for automobiles that consumers will ultimately buy and drive,
reinforcing the American Le Mans Series as the most relevant racing series in
the world."
The American Le Mans Series' 2008 season begins with the 56th running of
the Mobil 1 Twelve Hours of Sebring March 15 at Sebring International Raceway.
For the first time in history America's premier sports car endurance classic
will feature teams that will all use clean diesel, E10 gasoline, or E85
ethanol.
What Is Being Said about the American Le Mans Series' Green Racing Initiatives
and its partnership with the EPA, DOE, and SAE International:
"Like never before, America is confronting a nexus of concerns relating to
climate change and energy security -- among the greatest challenges of our
time. There's no reason why the motorsports community should not be a part of
the dialogue. My office, which is concerned with pollution from mobile
sources, is all about putting clean, efficient technologies on the 'fast
track', and that's what this initiative literally seeks to accomplish."
- Margo T. Oge
Director of the Office of Transportation and Air Quality, ENVIRONMENTAL
PROTECTION AGENCY

"The American Le Mans Series represents a tremendous opportunity to
demonstrate and educate consumers about alternative fuels and innovative,
efficient automotive technologies in an interesting and dynamic way that
captures the public's attention. These subjects are driven home and made real
and pertinent when consumers see some of the fastest racing cars on the
circuit competing with E85 or clean diesel. The fact that manufacturers are
already actively competing with these alternative fuels makes our association
with the Series a natural fit. We also hope that other automotive
manufacturers will enter and compete with exciting new technologies they have
developed -- technologies that will not just make them competitive on the race
circuit, but in the consumer automotive market, as well."
- Ed Wall
Program Manager, Vehicle Technologies Program, Office of Energy
Efficiency and Renewable Energy, DEPARTMENT OF ENERGY

"Partnering with the American Le Mans Series will further allow SAE
International to challenge the future of global mobility engineering and the
way we all use energy. We look forward to working with the Series to create
protocols for a Green Racing Challenge that will encourage the development of
alternative-fuel technologies and other related innovations by automobile
manufacturers -- and we're pleased to know that many of these manufacturers
already are involved in the American Le Mans Series."
- David L. Amati
Ph.D., Director of Global Automotive Business, SAE International
"Racing is an integral part of Corvette's history and heritage, and
Corvette Racing's unprecedented success in the American Le Mans Series has
reinforced Corvette's standing as a performance icon that is recognized around
the world. Since its inception, Corvette has been a platform for Chevrolet and
GM to introduce and develop new technology. The use of E85 ethanol fuel by
America's premier production sports car racing team in a high-profile, high-
tech racing series like the American Le Mans Series shows that Chevy is
continuing to lead by example. By showcasing the capabilities of E85 ethanol
before an audience of knowledgeable and technically astute race fans, we can
demonstrate the benefits of a renewable fuel that helps to reduce dependence
on petroleum, helps to reduce emissions of greenhouse gases, and helps to
create greater diversity in energy supplies."
- Ed Peper
General Manager Chevrolet, GENERAL MOTORS
"Honda and Acura have always competed in racing for the primary purposes
of developing our people and advancing the technology of the sport. The
diverse technology platform embraced by the American Le Mans Series was what
led us to launch our inaugural Series effort in 2007. Honda has long enjoyed a
reputation in the marketplace as an environmentally conscious company and,
under its Acura brand, is fully supportive of and enthused about the Green
Racing Challenge."
- John Mendel
Senior Vice President, AMERICAN HONDA MOTOR CO., INC.
"Since its inception, Porsche has strived to improve fuel efficiency as a
major part of the overall performance of its sports and race cars. Achieving
better fuel economy in its production vehicles, most recently evidenced by the
incorporation of direct fuel injection for the 2008 Cayenne and the ULEV-
certified engine with VarioCam Plus in the 2008 Boxster, is as important to us
as is the optimum fuel efficiency of our RS Spyder. Running on E10 fuel both
on and off the race track has been a logical step for Porsche, and we are
committed to continue to invest considerable resources in the search for
alternative fuels. We applaud the leadership of the American Le Mans Series
for its Green Racing Challenge, which has the potential to add a most timely
and forward-looking environmental component to the industry's race for optimum
performance."
- Peter Schwarzenbauer
President & CEO, PORSCHE CARS, NORTH AMERICA
"We applaud the American Le Mans Series for this latest green initiative.
It is this type of innovative thinking that attracted Mazda to the Series as
we seek to challenge our engineers to push the boundaries of what is possible.
This program is an ideal complement to the Mazda 'Sustainable Zoom-Zoom' plan
announced last year. The Mazda goal is to develop vehicles that address our
shared global climate and energy concerns while still being exciting from a
driver's perspective. The ability to showcase some of that technology in a
series like the American Le Mans Series is a fantastic opportunity."
- Robert Davis
Senior VP Marketing & Product Development
MAZDA NORTH AMERICAN OPERATIONS

"Penske Racing decided to compete in the American Le Mans Series not only
because we saw its growth and potential as a racing series, but because it
clearly was not afraid to forge into areas such as alternative fuels and other
technologies. Innovations like alternative fuels are at the forefront of the
racing industry and they can also help reshape the entire automotive
landscape. Finding economic and ecologically-sound alternatives to fuels is
critical to all of us in the racing and automotive industries. We applaud the
Series for its ability to gain support from these pivotal government agencies.
Penske Racing looks forward to participating in the Green Racing Challenge
this year at Petit Le Mans."
- Roger Penske
Team Owner, PENSKE RACING
"When I heard that the American Le Mans Series was going even more green
in 2008, I just had to be a part of it. Having championed green racing at the
national level in the U.K. -- and secured the first ever outright victory for
a bio-fuelled car last year in British GT -- it's great to have the
opportunity this year to race against the best in the world. The American Le
Mans Series' Green Challenge is a brilliant idea. Climate change is the
greatest challenge facing our generation and motorsport has its part to play.
Our sport doesn't just spur innovation, it changes perceptions, particularly
GT racing which is relevant to what people see on the roads. We can show how
cool, fast cars can be green too -- expanding consumer demand for green
technology and making sure that motor racing stays relevant in the 21st
century. It's a great initiative and I'm delighted to compete in it."
- Lord Paul Drayson,
Team Principal & Driver, DRAYSON-BARWELL MOTORSPORT
(Paul Drayson is formerly Parliament's Minister of State for Defense
Procurement and Defense Minister in Great Britain's House of Lords. An Aston
University graduate with a PhD in robotics and former founder of PowderJect
Pharmaceuticals, Drayson will race a bio-ethanol fueled Aston Martin Vantage
in the Series GT2 class this season.)
"An authentic American classic, the Corvette is now positioned to showcase
its power in the alternative fuels arena with the switch to E85. In
partnership with the Ethanol Promotion and Information Council (EPIC), the
American Le Mans Series and Corvette Racing have once again demonstrated their
commitment to a cleaner, renewable fuel in one of the most demanding proving
grounds in racing."
- Reece Nanfito
Senior Director of Marketing, EPIC
"Shell's commitment to motorsport at the highest level is an integral part
of our extensive Research & Development program and is essential to
continually delivering better fuels for our customers. In partnership with
the ACO we have developed an advanced racing diesel for the 24 Hours of Le
Mans and the American Le Mans Series to pioneer the next generation of diesel
technology for road cars. Shell GTL Fuel is an important part of the race
fuel, made from natural gas that can be used in conventional diesel engines.
This clear, odorless, synthetic fuel has outstanding cetane quality, so that
it burns more cleanly and efficiently than conventional diesel."
- Richard Karlstetter
Technology Manager Racing Fuels, SHELL GLOBAL SOLUTIONS

About the American Le Mans Series
The American Le Mans Series is the premium brand of motorsport in North
America, featuring high-tech, sports cars from the most prestigious automobile
manufacturers in the world. With its direct link to the world famous 24 Hours
of Le Mans in France, its unique four classes of competition showcase exotic,
prototypes (LMP1 and LMP2 classes) and sophisticated production-based GT cars
(GT1 and GT2 classes), all competing on the track at the same time. With a 12-
race schedule in 2008, the American Le Mans Series competes at premier road
racing tracks across North America and at selected temporary street circuits
in major urban markets. With a television package that includes five network
broadcasts on ABC and NBC as well as seven live telecasts on SPEED, plus live
broadcasts across Europe, the Series delivers a global marketing platform that
is unmatched in motorsports. The Series, founded in 1999 by Georgia
entrepreneur Don Panoz, represents a mirror image to the prestigious 24 Hours
of Le Mans, the world's most famous and authentic automobile race. The
American Le Mans Series features elite marques such as Acura, Audi, Aston
Martin, Porsche, Corvette, Ferrari, Mazda and Panoz, and premium brands such
as Michelin, Yokohama, Kumho, Lowe's, EPIC, Shell, DHL, Hyatt Hotels, XM Radio
and many others. The teams competing in the Series range from top professional
teams such as Penske Racing, Andretti Green Racing and Rahal Letterman Racing
to top-level independent teams such as Dyson Racing and Intersport Racing.
The American Le Mans Series features technical rules that not only allow
new technology, but actually encourage auto manufacturers to introduce new
innovations into the racing environment as a means of rapid development for
production car application. The Series is the only motorsports body in the
world that features multiple street-legal alternative fuel sources -- clean
diesel, E10 gasoline and E85 cellulosic (non-feedstock) ethanol. Through
partnerships with diesel fuel supplier Shell, VP Racing Fuels and EPIC
(Ethanol Promotion and Information Council), the American Le Mans Series has
taken the global leadership role in motorsports for the development of
alternative fuel technology and its practical use in production cars.
SOURCE The American Le Mans Series

Bob Dickinson, Vice President Public Relations-Media Services of American Le
Mans Series, +1-678-425-5869, +1-706-654-2983, radickinson@americanlemans.com