Dale Jarrett Racing Adventure Announces Record Holiday Sales

NEWTON, N.C., Jan. 15 /PRNewswire-FirstCall/ -- Dale Jarrett Racing
Adventure, Inc. (OTC Bulletin Board: DJRT) a "Full Throttle" lifetime
experience company, is pleased to report record Christmas Sales. The company
is on target to meet its 2008 sales goal.
Dale Jarrett Racing Adventure set an all time record for Christmas/Holiday
sales during November and December. Last year the company only advertised
during the Christmas season and in September. With the recently announced
financing completed, the company will now advertise 12 months a year through
strategic radio, internet and print mediums. The company expects record
Revenue and Net income in 2008.
Tim Shannon, CEO of DJRT commented, "As most of the country has seen a
decrease in retail sales due to the recent downtrend in the economy, our
business has seen a new record in Holiday sales. This is a testament to our
unique and profitable business model and our dedicated employees. We expect
to give more forward guidance in the coming weeks."
About Dale Jarrett Racing Adventure:
The Dale Jarrett Racing Adventure provides lifetime experiences with all
of the drama, thrills and excitement of driving your own authentic NASCAR
Nextel Cup race-car on a nationally renowned Superspeedway. We call it Full
Throttle Living. The company reserves various dates during the year at NASCAR
tracks across the country offering customers the option of purchasing packages
ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can
achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass
and draft with other students. In order to reach these speeds safely, an
instructional session is provided to acquaint the student with the racecar
safety precautions and the proper groove of the racetrack. DJRT was founded in
1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as
well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and
Green Bay Packers quarterback Brett Favre. Additional information is available
by visiting www.RacingAdventure.com .
Certain statements included in this press release constitute forward-
looking statements made pursuant to the safe harbor provisions of Section 21E
of the Securities Exchange Act of 1934, as amended, and Section 27A of the
Securities Act of 1933, as amended. These statements, including, but not
limited to, additional closing that may be held form time to time, expansion
plans, as well as others discussed in the company's filings with the
Securities and Exchange Commission, involve risks and uncertainties that could
cause actual results to differ materially from the forward-looking statements.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. Dale
Jarrett Racing Adventure undertakes no obligation to publicly update or revise
any forward-looking statements, whether as a result of new information, future
events or otherwise.

CONTACTS: Investor Voices, LLC
Ian Cassel
Investor Relations
717-626-3991

SOURCE Dale Jarrett Racing Adventure, Inc.

Investor Relations: Ian Cassel, Investor Voices, LLC, +1-717-626-3991, for
Dale Jarrett Racing Adventure, Inc.