ValueCentric Reaches Key Processing Milestones With Its On-Demand Unified Data & Services Platform, ValueTrak;

ORCHARD PARK, NY, Jan 15 (MARKET WIRE) --
ValueCentric, LLC(R), the leading provider of on-demand data management and
performance analytics services to the pharmaceutical industry, today
announced that 2007 volumes on its ValueTrak Unified Data & Services Platform
surpassed 5 billion transactions processed and the number of data sources and
manufacturers now utilizing the platform exceeded a combined 100. The
ValueTrak(R) Platform in use in the industry since 2004 has rapidly become the
industry standard for handling a wide array of trade channel and product data
in one unified on-demand environment.

The ValueTrak Platform currently processes a broad spectrum of daily data
from
Manufacturers, Wholesalers, Distributors, Specialty Distributors, Specialty
Pharmacies,
Retailers, HMOs, Mail Order Pharmacies, Returns Processors, 3PLs and Pharmacy
Technology Providers. Monthly processing load is growing exponentially as
ValueCentric continues to expand its customer base and experiences strong
demand for new module expansion among its existing customers. ValueTrak(R) has
become a proven platform for unified industry data management and value-added
services.

Dave Janca, Founder & CEO of ValueCentric, commented, "We have responded
tothe needs of the market by delivering an on-demand data management
platformthat integrates diverse data and provides unique analytics around
manufacturer
internal data, customer trade channel data, prescription data, e-pedigree &
RFID data, and compliance & persistency programs all on one unified platform.
Obtaining a single solution that addresses data convergence has been a goal
of many pharma companies; there is an urgent need to integrate a variety of
disparate data streams for detailed analysis, and tactical and strategic
planning.
With the adoption and growth of the ValueTrak Unified Data & Services
Platform, we are clearly delivering the capability to the market that achieves
this goal."

ValueCentric will also introduce a new module to its ValueTrak Platform in
Q1 2008 for Sales & Market Planning (S&MP). This new module, developed in
partnership with key manufacturer customers, allows for on-line
integrationof trade channel data streams with prescription data from any third
party
provider. This combined view of data allows for forecasting and planning with
all
desired industry data sources viewable side by side. Janca added that, "We
began developing this module to address our vision of offering pharmaceutical
clients a closed loop view into their product activity. The Sales & Market
Planning (S&MP) Module gives manufacturers a complete view into their supply
chain, from orders received, actual sales out, store/outlet sales,
prescriptions out of the stores and even returns from the distribution center
or outlets. Determining forecast accuracy (or building a new forecast)
on-demand with all the integrated data streams allows for a view and
responsiveness never before available. The module allows for manual forecast
builds that factor in market events as well as utilizing algorithmic
approaches and a combination of both. The initial market response to the S&MP
module has been very positive."

The ValueTrak Platform is SAS70 Certified and Sarbanes-Oxley compliant.

About ValueCentric:

ValueCentric, LLC(R) is the leading provider of on-demand data management
and
performance analytics services to the pharmaceutical industry. Through its
secure, Sarbanes-Oxley compliant ValueTrak Unified Data & Services Platform, the
company analyzes industry orders, sales activity, inventory, service levels,
chargebacks, returns, e-pedigree & RFID data, prescription data and unique
supply
chain data. Serving world-class customers such as AstraZeneca, P&G
Pharmaceuticals, Johnson & Johnson and Schering-Plough, ValueCentric's
best-in-class
technology strengthens and enhances the profitability of relationships
between suppliers and the finished goods forward participants in the
pharmaceutical supply chain. To learn more, please visit www.valuecentric.com
or contact Joe Bovi, Vice President, Sales at (781) 771-9827.

Contact:
Joe Bovi
Vice President, Sales
(781) 771-9827

Copyright 2008, Market Wire, All rights reserved.

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