On2 Technologies Announces On2 Flix(R) Publisher(TM) for Mac at Macworld 2008

Popular browser based video encoding and publishing solution for Adobe(R)
Flash(R) Player 8 and 9 offers cost savings and improved workflow to video
publishers, while giving users an easy web-based publishing application

SAN FRANCISCO, Jan. 15 /PRNewswire-FirstCall/ -- On2 Technologies, Inc.,
(Amex: ONT), a leader in video compression solutions, announced today Flix
Publisher 2.0 for Mac at Macworld Conference and Expo 2008 in San Francisco.
Flix Publisher is a popular browser based video encoding and publishing
solution for Adobe(R) Flash(R) Player 8 and 9, giving enterprises and web
video service providers the ability to easily allow video encoding and
publishing through a browser based interface.
"Since Flix Publisher was introduced, it has become the foundation for
some revolutionary web video services and large scale enterprise video
applications," said Mike Savello, SVP for Flash Video business at On2
Technologies. "By extending the Publisher franchise to Mac, we are bringing
Publisher to users who are generally known to be passionate about video and
digital media. Publisher assures quality, workflow efficiency, and cost
savings for service providers, and requires no expertise on the part of users
to publish video to a website -- be that for social networking, enterprise or
other applications."
On2 Flix Publisher is a fully customizable software development kit
licensed to video websites. It can be branded by the website owner and
integrated directly into their pages, giving users a seamless branded
experience in encoding, previewing or submitting videos.
Flix Publisher empowers users to automatically encode and publish videos
to web sites using only their web browser with simple drag and drop
capabilities. Flix Publisher also allows users to capture live videos from
any camera attached to their computer. Videos are encoded within the browser
on a user's desktop in On2 VP6 for Flash format, the video format licensed by
Adobe from On2 for Adobe Flash Player 8 and 9. With this announcement, Flix
Publisher is now compatible with Safari on Mac.
For web site operators, Flix Publisher enables incredible cost savings
within the video publishing workflow. All videos are encoded to site-defined
requirements and uploaded to the site servers, ready for immediate publishing.
Using Flix Publisher, sites are able to control their expenditures on
video transcoding servers, upload bandwidth, and storage space, resulting in
tremendous cost savings, both in infrastructure and operations, which are
among the largest operating cost elements for video web sites.
On2 Flix Publisher is currently deployed with a number of customers,
including Justin.tv, Unilever, Cox Newspapers, and others. Flix Publisher for
Mac started shipping in Q1 2008. On2 will demonstrate Flix Publisher for Mac
at its booth (# W-4242) at Macworld Conference and Expo 2008 being held at the
Moscone Center in San Francisco, January 15-18, 2008. For more information
about licensing On2 Flix Publisher, visit www.on2.com or write to
sales@on2.com.
About On2 Technologies, Inc.
On2 Technologies (Amex: ONT) ensures a compelling video experience for any
video application anywhere. From low bit rate to high definition, On2 provides
optimized video compression technology enabling innovative solutions for
application developers, content and service providers, chip vendors, device
manufacturers, digital signage companies and beyond.
Through continual innovation, On2 satisfies the toughest quality,
bandwidth, and power requirements for video. The company's proprietary
(TrueMotion(R) VP6(TM), VP7(TM)) and standards based (MPEG-2, MPEG-4, H.263,
H.264, VC-1) codecs dominate the video market, with more than 1 billion
deployments on desktops worldwide and more than 200+ million in mobile; they
are also proven in silicon with over 25 semiconductor manufacturers globally.
Established in 1992 and headquartered in Tarrytown, New York, On2 has
offices and partners in Finland, Germany, UK, Japan, China, Taiwan and Korea.
Customers include Nokia, Samsung, Sony, Freescale, AMS, Atmel,
Adobe/Macromedia, AOL, Sony, Skype, Facebook, VideoEgg, Brightcove, Move
Networks and XM Satellite Radio. For more information please visit
www.on2.com.
Trademarks mentioned in this release are property of their respective
owners.
SOURCE On2 Technologies, Inc.

Sam Vasisht for On2 Technologies, +1-518-724-3872, svasisht@on2.com