PlateSpin Forge(TM) ''Plug In and Protect'' Virtualized Recovery Appliance Now Shipping

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Tue Jan 15, 2008 9:00am EST

First Ever Virtualized Recovery Hardware Appliance Generally
Available in North America
TORONTO--(Business Wire)--PlateSpin Ltd. today announced the general availability of
PlateSpin Forge, an innovative disaster recovery hardware appliance
for cost-effectively protecting and rapidly recovering server
workloads in the data center. Using VMware infrastructure as a
foundation for the solution, each PlateSpin Forge appliance harnesses
the power of PlateSpin's workload portability technology to provide
out-of-the-box protection for up to 25 physical or virtual workloads.
All necessary hardware, storage, applications and virtualization
technology are pre-packaged and ready to go, dramatically reducing the
time and effort required to deploy, configure and test a disaster
recovery solution.

   Since PlateSpin Forge was first announced in early December 2007,
the solution has been deployed and tested hands-on by a select number
of customers and partners as part of the PlateSpin Forge Early Access
Program (EAP).

   "The early response from the market has been extremely
encouraging," said PlateSpin founder and CEO Stephen Pollack. "Users
have praised the recovery appliance's rich feature set and unique
combination of ease-of-use and affordability. We're particularly
thrilled to see existing customers such as Greenhill & Co. adopting
PlateSpin Forge and extending their use of our technology to address a
variety of challenges in their data centers."

   "By consolidating multiple physical and virtual workloads onto a
single PlateSpin Forge recovery appliance, we can achieve a 25 to 1
workload protection ratio with no need for costly investments in
duplicate hardware and software for one-to-one redundancy," said John
Shaffer, Director of Technology at Greenhill & Co, a leading
independent investment banking firm. "PlateSpin Forge requires
near-zero configuration and ships with everything you need to begin
protecting workloads including recovery hardware, replication software
and storage - for considerably less than if we'd purchased and
configured these components separately."

   With offices in New York, London, Frankfurt, Toronto and Dallas
and multiple geographically-dispersed data centers, Greenhill provides
financial advice on significant mergers, acquisitions and
restructurings and manages merchant banking funds for clients around
the world. The critical, real-time nature of Greenhill's global
business means that the backup and rapid recovery of server workloads
is a corporate imperative.

   "It is no longer sufficient simply to backup data," Shaffer
continued. "The entire server workload including data and applications
must be protected and the recovery process must be fast and seamless
in order to minimize business disruption and data loss. The speed and
ease with which we will be able to recover using PlateSpin Forge makes
the solution extremely attractive as we look to improve our recovery
time and point objectives across a broad range of our server
workloads."

   In addition to recovery time and point objectives (RTO and RPO),
organizations increasingly recognize test time objective (TTO) as
another key metric for evaluating recovery solutions. TTO provides a
measure of how easy it is to test a recovery solution. According to
Gartner research, "the testing of disaster recovery solutions is very
important and should be done at least yearly and when significant
processes change" (Gartner, Inc., "Server Capacity on Demand Spans
many Capabilities", by John R. Phelps, February 13, 2007).

   "PlateSpin has always been ahead of the curve when it comes to
offering customers innovative solutions to adopt, manage and extend
their use of server virtualization in the data center," said Pollack.
"With PlateSpin Forge, the world's first virtualized recovery hardware
appliance, we are once again transforming the data center by making it
easier and more affordable to implement, test and manage a virtual
recovery infrastructure. In our work with clients, we kept hearing a
lot of frustration with traditional recovery infrastructures that were
cost-prohibitive, complex to implement and difficult to test. Our
response was to bring to market a revolutionary 'plug in and protect'
recovery hardware appliance that offers a dramatically simplified
approach to disaster recovery, especially when compared to traditional
backup and recovery solutions."

   Pricing and Availability

   PlateSpin Forge is now shipping in North America. Package pricing
includes hardware, storage and application costs. For more information
on how to purchase PlateSpin Forge, please call 416-203-6565, toll
free in North America at 1-877-528-3774 (1-87-PlateSpin) or visit
www.platespin.com/forge to order today. PlateSpin Forge will be
available globally later this quarter. Customers in EMEA and APAC
wishing to participate in the PlateSpin Forge Early Access Program can
apply today at www.platespin.com/eap.

   About PlateSpin

   PlateSpin provides a unified suite of solutions to help
enterprises adopt, manage and extend their use of server
virtualization in the data center. PlateSpin's patent-pending
conversion and optimization technology liberates software from
hardware platforms, allowing servers to be streamed over the
enterprise network from any source to any destination. This freedom of
movement ensures the best fit between server resource supply and
application workload demands.

   Global 2000 companies use PlateSpin solutions to lower costs and
solve today's most pressing data center initiatives such as server
consolidation, disaster recovery and hardware migration. PlateSpin was
recently awarded the 2006 International Business Award for Best
Company and the 2006 Virtualization Technology of the Year Award (UK).
The company ranked second on the 2007 Deloitte Technology Fast 50
ranking of the fastest-growing technology companies in Canada and
fifth on the eighth annual PROFIT HOT 50 for emerging growth
companies. For more information please visit www.platespin.com.

   Product and company names herein may be trademarks of their
registered owners.

PlateSpin
Mark Pileski, Director, Corporate Marketing, 416-203-4790
mark.pileski@platespin.com

Copyright Business Wire 2008
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