JiWire to Provide iPhone(TM) and iPod touch Users With First Ever Ad-Supported Free...

JiWire to Provide iPhone(TM) and iPod touch Users With First Ever Ad-Supported Free Wi-Fi Access

JiWire Wi-Fi Advertising Network Members to Offer "Ads for
Access"(TM) Payment Alternative at Premium Airports, Hotels, Cafes
SAN FRANCISCO--(Business Wire)--JiWire, the leading provider of Ads for Access at premier Wi-Fi
locations, today announced that members of the JiWire Wi-Fi
Advertising Network are offering iPhone and iPod touch users the
option to connect to Wi-Fi networks for free in exchange for viewing a
JiWire-supplied advertisement. The option will be available at select
Wi-Fi hotspots located in airports, hotels, cafes, and other desirable
locations around the world. Major airports include Atlanta-Hartsfield,
JFK and LaGuardia in New York and Chicago's O'Hare. Members of the
JiWire Wi-Fi Advertising Network collectively operate more than
100,000 hotspots.

The JiWire Wi-Fi Advertising Network enables cutting-edge
advertisers to target an affluent, technology-savvy demographic by
device (i.e., PC vs. iPhone vs. other Wi-Fi-enabled device), creating
uniquely valuable marketing opportunities and enabling "Ads for
Access" Wi-Fi business models. Charles Schwab and HBO will be among
the first to deliver advertising to iPhone users under the arrangement
announced today.

"By 2011, more than 500 million Wi-Fi-enabled mobile consumer
devices will be in the market," said Daryl Schoolar, senior analyst,
In-Stat. "JiWire's ad model is positioned to help drive more usage of
these devices at public hotspots."

"The incredible success of the iPhone represents a tipping point
in the mainstream use of handheld, Wi-Fi-connected devices," said
Kevin McKenzie, chief executive officer, JiWire. "Our Wi-Fi
advertising platform is ideal for both network operators seeking
suitable business models and for marketers seeking to capitalize on
the unique advertising opportunities we offer."

About JiWire

JiWire is the leading Wi-Fi advertising network, delivering Ads
for Access(TM) across premier Wi-Fi locations and devices. JiWire's
breakthrough advertising medium enables marketers to reach an
influential mobile demographic at point-of-connection. JiWire's
portfolio of blue-chip advertisers, combined with its market-proven
delivery platform and registry of Wi-Fi locations, enables mobile
broadband networks and device manufacturers to leverage advertising as
a currency for wireless Internet access. For more information, please
visit www.jiwire.com or call (415) 877-4711.

JiWire, Inc. is an independent company and has not been
authorized, sponsored, or otherwise approved by Apple Inc.

iPhone and iPod are trademarks of Apple Inc.

Ads for Access is a trademark of JiWire, Inc.

Prequent, Inc. (for JiWire, Inc.)
Christian Danella, 408-275-6488 or 415-350-4830 (mobile)
christian@prequent.com

Copyright Business Wire 2008