CMP Channel Grows Through Organic Initiatives and Partnerships in 2007; Strategic...
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CMP Channel Grows Through Organic Initiatives and Partnerships in 2007;
Strategic Partnerships and Acquisitions Key to its Growth in 2008
MANHASSET, N.Y., Jan. 15 /PRNewswire/ -- CMP Channel has expanded its
portfolio through organic initiatives and strategic partnerships including MTC
Performance, a spiff workflow tool; eXalt, a multi-vendor workflow tool; and
M&A Forum, a business growth and management tool in 2007. CMP Channel will
continue to expand its offerings for the IT Channel in the coming year through
partnerships and key acquisitions and has formalized the process through
quarterly meetings.
CMP Channel's brand now includes a portfolio of tools that maps directly
to how the Channel does business from "Access to Execution." CMP Channel's
online presence has expanded with community tools such as MTC Performance's
spiff solutions and eXalt's multi-vendor workflow tool which can be found at
www.channelweb.com.
CMP Channel plans on adding additional workflow tools for the Solution
Provider community and new events to its portfolio. CMP Channel will continue
to grow in international markets throughout the coming year, bringing together
customers and revenue opportunities for Solution Providers and technology
vendors including turnkey event production.
CMP Channel is interested in training, research, global capabilities,
certification, sales training as well as technology companies with Channel
education, intelligence and analysis to develop, deploy and execute channel
strategies and programs that drive revenue. Companies interested in
partnering with CMP Channel should contact Kate Spellman, SVP Marketing
Strategy and Business Development at kspellman@cmp.com or 516.562.7383.
About CMP Channel (www.cmpchannelgroup.com)
CMP Channel is the one stop shop customers turn to in order to meet their
global sales channel objectives from access to execution. Through use of its
family of channel solutions which include CRN and VARBusiness, the ChannelWeb
network, XChange Events and the Institute for Partner Education & Development
(IPED), vendors are able to accelerate sales through the channel. CMP Channel
provides a worldwide answer to advertising, branding and marketing services,
lead generation, market intelligence, branded and custom events, education of
solution providers and best practices for vendors.
About CMP
CMP (http://www.cmp.com/) is a media and marketing solutions company
serving the technology industry. With the leading online, event and print
brands in all technology market categories, and with services and tools that
reach beyond traditional advertising, CMP shapes and influences the technology
industry worldwide. CMP publishes highly respected media brands such as
TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces
major industry events such as Interop, Web 2.0 Expo, XChange, Game Developers
Conference and the Embedded Systems Conferences; and provides business
information and marketing services such as the International Customer
Management Institute, Semiconductor Insights and Second Life consulting for
technology marketers. CMP is a subsidiary of United Business Media
(http://www.unitedbusinessmedia.com/), a global provider of news distribution
and specialist information services with a market capitalization of more than
$3 billion. For more CMP news, go to cmp.com/news.
Contact
Kate Spellman
CMP Channel
516.562.7383
kspellman@cmp.com
SOURCE CMP
Kate Spellman of CMP Channel, +1-516-562-7383, kspellman@cmp.com
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