Former Ticketmaster Executive Joins the Rubicon Project

Introducing Bob Bennett as Vice President of Product & Engineering

LOS ANGELES, Jan. 15 /PRNewswire/ -- the Rubicon Project, a company with a
mission to automate the large, yet highly inefficient Internet advertising
industry, welcomes a new addition to the management team. Bob Bennett,
formerly Senior Vice President of Product Development at Ticketmaster, the
world's leading ticketing company, joins the company as Vice President of
Product & Engineering. Bennett will oversee all aspects of product development
and the technology team.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/LATU070LOGO )
"Technology innovation is our business. At Ticketmaster, Bob developed one
of the world's largest billing/payments, dynamic pricing and inventory
management systems," said Frank Addante, CEO and Founder. "That experience
will be invaluable to us as we continue to develop a superior solution for
websites to best monetize their ad space. We have a big mission, requiring
technological super power to achieve. I've known Bob for six years and there
is no question that he has the fire, drive and skills we need to scale our
technology efforts to achieve that vision."
"I set out to find a start-up that would offer an exciting environment and
the opportunity to build something industry-changing. the Rubicon Project is
building a great business that is drastically improving what is, today, an
incredibly inefficient process between website publishers and ad networks.
I've known Frank for a long time, and quite simply, he's a great entrepreneur.
When I had the chance to meet the team, I saw the type of people that work
here and how immensely talented they are. That sealed it. There was nowhere
else I wanted to be," said Bennett. "The company's focus on helping the
community and making the Rubicon Project a great place to work is a model for
all companies."
In the role of Senior Vice President of Product Development for
Ticketmaster, Bennett led the company's product development group and was
responsible for the creation, management and marketing of Ticketmaster's wide
range of client and consumer products, including overseeing the day-to-day
product leadership of the company's web site Ticketmaster.com.
A 12 year Internet veteran, Bennett has also held senior e-commerce
positions with eToys, the Web's top children's retailer at the time; Jackson
National Life, a Top 20 life insurer; and Union Bank of California.
About the Rubicon Project
the Rubicon Project is a group of industry-experienced, aggressive and
passionate renegades dedicated to bringing a new level of efficiency to the
fragmented Internet advertising space. The founders of the Rubicon Project
shook up the online advertising industry in 1998 when they created
L90/adMonitor, one of the most successful Internet advertising platforms that
served over 3,000 of the web's most recognized sites, reaching 65% of the
Internet population before DoubleClick acquired it.
$27 Billion was spent advertising online in 2007, yet it's still too hard
for websites to sell their ad space online. the Rubicon Project's web-based,
self-serve solution gives any size website the most complete access to the
total available advertising market and its smart matching technology does all
the work to perfectly match each ad impression with the optimal money-making
opportunity. the Rubicon Project is the new online advertising standard that
makes it effortless for websites to generate the mad cash they've always
dreamed of. And, it's free to join. Websites looking to make more money while
doing less work should visit: http://www.rubiconproject.com.
Read Frank's blog at: http://www.FounderBlog.com/
SOURCE the Rubicon Project

Nicole Jordan of the Rubicon Project, +1-310-207-0272, x118,
nicole@rubiconproject.com; or Becky Caudill of SHIFT Communications,
+1-415-591-8418, bcaudill@shiftcomm.com, for the Rubicon Project