SoundBite Communications Appoints Mark Friedman as Chief Marketing and Business Development...

SoundBite Communications Appoints Mark Friedman as Chief Marketing and Business
Development Officer

BEDFORD, Mass., Jan. 15, 2008 (PRIME NEWSWIRE) -- SoundBite Communications Inc.
(Nasdaq:SDBT), a leading provider of on-demand automated voice messaging
solutions, today announced that Mark Friedman has been appointed to the role of
Chief Marketing and Business Development Officer. In this newly created
position, Mr. Friedman will spearhead SoundBite's market and product expansion
initiatives.

Mr. Friedman previously served as CEO of Peppercoin, which in April 2007 was
acquired by Chockstone, Inc -- a leader in merchant loyalty programs. Earlier in
his career, Friedman served as Vice President Worldwide Marketing and General
Manager, Internet Software for Kenan Systems and, post acquisition, for Lucent
Technologies. During his 6-year tenure at Kenan/Lucent, revenues grew from $20MM
to $1.1B. Friedman also has marketing, sales, and business development
experience at IBM, Lotus Development, Epoch Systems/EMC, and Dragon Systems.

"Mark brings to SoundBite a powerful combination of go-to-market skills and
experiences," said Peter Shields, President and CEO of SoundBite. "Our
leadership team looks forward to working with Mark to accelerate our growth in
bringing SoundBite's world-class on-demand communications platform to market."

"I'm excited to be joining SoundBite at such a critical stage in the company's
evolution," said Friedman. "We see a huge opportunity to bring our clients the
right customer communications strategy -- implemented at the right time -- to
deliver the business results they seek."

Mr. Friedman earned a BS in Systems Science Engineering from the University of
Pennsylvania, a BS in Finance from the Wharton School, and a Masters degree from
the M.I.T. Sloan School of Management.

About SoundBite Communications

SoundBite Communications is a leading provider of automated voice messaging
solutions that are delivered through a Software as a Service (SaaS) model.
Organizations rely on SoundBite's on-demand solution to initiate and manage
customer contact campaigns across a variety of collections, customer care, and
marketing processes. SoundBite helps organizations increase revenue, enhance
customer service and retention, secure payments, and can also improve contact
center efficiency by increasing agent productivity and enabling agentless
interactions. The company's multi-tenant customer communications platform is
used by organizations across a number of industries, including collection
agencies, financial service providers, retailers, telecommunications providers,
and utilities. SoundBite's clients use the service to place approximately one
and a half billion calls annually. SoundBite is headquartered in Bedford,
Massachusetts. For more information, visit www.SoundBite.com.

(SDBT-G)

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CONTACT: SoundBite Communications
Media Contacts:
Marie Ruzzo
781.359.3132
mruzzo@SoundBite.com

Schwartz Communications
Chuck Kabat or David McKee
781.684.0770
SoundBite@schwartz-pr.com