Experience Pop-Tarts(R) Toaster Pastries on a Whole New Level

Now With One Serving of Whole Grain, Everybody Wins

BATTLE CREEK, Mich., Jan. 15 /PRNewswire-FirstCall/ -- Moms seek foods
that are great tasting, fun and popular among kids, yet also good for them.
Sometimes finding foods that her family loves and that she can feel good about
serving seems like a daunting task. Search no further -- Pop-Tarts(R) Toaster
Pastries with One Serving of Whole Grain are the newest Pop-Tarts(R) that
deliver whole grain and fiber moms demand with the great Pop-Tarts(R) taste
kids love.
Available in two flavor varieties, Strawberry and Brown Sugar Cinnamon,
each serving of Pop-Tarts(R) Toaster Pastries with One Serving of Whole Grain
provide 16 grams of whole grains, a full third of the recommended 48 grams we
should eat every day.
"As the original and leading toaster pastry, the Pop-Tarts(R) brand
recognizes the need to offer our consumers choices," says Dr. Jennifer
Garrett, director, nutrition marketing at Kellogg. "Whether that's no
frosting, lower fat or enhancing nutritional value by adding whole grains and
fiber, Pop-Tarts(R) Toaster Pastries offer a broad range of flavors and
ingredients to personalize for different consumer demands."
Get on the Grain Train
Fewer than 10 percent of Americans get their recommended daily servings of
whole grains each day(1). Moms are looking for ways to add these to their
kids' diets. Follow these tasty tips to make sure your kids get the whole
grains and fiber you demand, and the great taste and fun they desire:
-- Sneak It In: Add crushed, whole-grain cereal to your kids' favorite
foods like pancakes, cookies and muffins. Or, add extra beans to taco
dips and chili for added fiber.

-- Grains with Global Taste: Try whole-wheat pasta for Italian night and
corn tortillas for your next fiesta.

-- Grains on the Go: Start the day with a nutritious breakfast, rich in
whole grains. When in a rush, a portable, fun option like Pop-Tarts(R)
Toaster Pastries with One Serving of Whole Grain helps your kids get
the whole grain and fiber they need while eating a favorite food.

-- Fabulous Fruity Fiber: Stir up a fruit smoothie, or add fresh fruit to
your kids' yogurt cups.

-- Experiment: Introduce new grains like spelt and barley.

Fortified with six vitamins and minerals, each serving of Pop-Tarts(R)
Toaster Pastries with One Serving of Whole Grain provides one serving of whole
grains (16 grams) and is a good source of fiber (3 grams).
Pop-Tarts(R) Toaster Pastries with One Serving of Whole Grain will be
available nationwide in the cereal aisle of grocery retailers in January 2008
with a suggested retail price of $1.99 per box.
About Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the
world's leading producer of cereal and a leading producer of convenience
foods, including cookies, crackers, toaster pastries, cereal bars, frozen
waffles, and meat alternatives. The company's brands include Kellogg's,
Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray,
Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi.
Kellogg products are manufactured in 17 countries and marketed in more than
180 countries around the world. For more information, visit Kellogg's Web site
at www.kelloggcompany.com.
(1)Based on a study from the U.S. Department of Agriculture included in a
November 2007 Economic Research Service report summary.
SOURCE Kellogg Company

Susanne Norwitz, of Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com, or Allison Costello, for Kellogg Company,
+1-412-456-3741, allison.costello@ketchum.com