BroadSign Conducts a Proof of Play Audit Using Arbitron's PPM Technology

MONTREAL, QUEBEC, Jan 15 (MARKET WIRE) --
BroadSign International Inc., a leading worldwide provider of hosted
software for managing digital signage networks, and Arbitron, Inc. (NYSE:
ARB) have launched a series of tests aimed at enabling third-party audits
of BroadSign's proof of play reports, using Arbitron's PPM technology.

The goal of the first test, conducted in December 2007, was to verify
whether the PPM devices could accurately detect Arbitron's inaudible code
embedded in the loop of media files played on screens in a real store
environment. The test was carried out in 2 convenience stores in Vermont.
Both stores are part of the digital signage network operated by Digital
Promo Network with the help of BroadSign's hosted software solution
BroadSign(TM) Suite, which has been developed in Montreal, Qc.

According to Arbitron, the PPMs accurately detected the embedded code and
the PPM's times of code detection precisely matched the media file play
times as shown in the BroadSign proof of play reports. This high level
of matching indicates that the programming loop and all its components
played as scheduled during the test period.

"Arbitron is excited to work with BroadSign on identifying alternative
applications for leveraging the PPM technology," said Pierre Bouvard,
president of Sales & Marketing for Arbitron. "The place-based media space
is a growing opportunity which needs trusted third-party measurement in
order to maintain credibility with the advertising community."

"This is the first step in what we foresee as a major breakthrough in
resolving the difficult issue of accountability of digital signage
advertising," said Brian Dusho, chief strategy officer of BroadSign
International. "Third-party audits of proof play reports will eliminate a
lot of questions from advertisers and will help justify the billing and
facilitate make goods. Audited proof of play reports will also add
validity to impression counts and sales conversion numbers in retail."

The success of the first test opens the way to a series of additional
tests before Arbitron's proof of play audits can become a commercialized
service that can be used by any network run on BroadSign's software.

About BroadSign International Inc.

BroadSign International is a leading worldwide provider of hosted
software for managing digital signage networks. The BroadSign(TM) Suite
resolves the challenges facing operators of digital signage networks: the
need for full campaign execution functionality, accountability and true
scalability. The software enables operators to target out-of-home
audiences, sell network airtime, reliably play back scheduled content on
each screen and account for campaign performance. The enterprise-scale
software makes it easy to manage media space inventory, view avails, as
well as target campaigns by demographic and geographic criteria.
BroadSign combines extensive expertise in digital signage software,
media, advertising, and information technology and is a member company of
the Out-of-home Video Advertising Bureau (OVAB), OAAA, POPAI, In-Store
Marketing Institute and The Screen Association. The BroadSign(TM) Suite
is used by digital signage networks in 25 countries around the world. The
company's corporate office is located in Minnetonka, Minn., USA. For
more, visit www.broadsign.com

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing
research firm serving the media - radio, television, cable, online radio
and out-of-home - as well as advertisers and advertising agencies in the
United States and Europe. Arbitron's core businesses are measuring
network and local market radio audiences across the United States;
surveying the retail, media and product patterns of local market
consumers; and providing application software used for analyzing media
audience and marketing information data. The company has developed the
Portable People Meter(TM), a new technology for media and marketing
research. Arbitron's marketing and business units are supported by a
world-renowned research and technology organization located in Columbia,
Maryland. Arbitron has approximately 2,100 employees; its executive
offices are located in New York City. Through its Scarborough Research
joint venture with The Nielsen Company, Arbitron provides additional
media and marketing research services to the broadcast television,
newspaper and online industries.

Contacts:
BroadSign International Inc.
514-399-1184
www.broadsign.com

Media:
Atomica Consultants Inc.
Philippe R. Bertrand
514-515-9353
prbertrand@spincommunication.ca

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