Ident-A-Kid Has Selected LifeLock(R) as Identity Theft Protection for over 3 Million...

Ident-A-Kid Has Selected LifeLock(R) as Identity Theft Protection for over 3 Million Clients

TEMPE, Ariz.--(Business Wire)--LifeLock(R) CEO Todd Davis announced today that Ident-A-Kid
selected LifeLock to provide identity theft protection to millions of
its clients at a discounted rate.

The majority of news stories on identity theft include adult
victims; however, children are also at risk because parents are less
likely to take steps necessary to limit use of their personal
information, ultimately making them a prime target. Some estimates are
that more than 100,000 children have become victims of identity theft
in the past few years, and that number could be higher since most
cases are not reported.

Children's information can be obtained if a breach occurs at a
pediatrician's office, the dentist or even at a daycare facility. Once
the identity is stolen, thieves can use it to apply for work, open a
line of credit or sell. These misuses can go undetected for years.

"While we want to protect everyone from the troubles associated
with Identity Theft, we have made a concentrated effort to educate
parents how important it is to make their children's information
useless immediately," said Davis. "Partnering with an organization
like Ident-A-Kid is the perfect way for us to spread our message of
prevention for children, especially at a time when the number of
victims inside this age group could be growing in size."

Located in a secure facility in Tempe, Arizona, LifeLock enables
"locks" by setting and automatically renewing fraud alerts with the
major credit bureaus, removing member names from pre-approved credit
card offers and junk mail lists and guaranteeing the service with a $1
million service guarantee. Recently, LifeLock added an additional
service to all clients - free of charge - called WalletLock.
WalletLock works to cancel and replace all documents and personal
identifying information inside a wallet if it is lost or stolen.

"Ident-A-Kid takes pride in the fact that we as a system have
never databased or retained children's information in producing Child
ID Immediate Response Cards. Partnering with LifeLock is our statement
to the parents of our Ident-A-Kid children that we are so serious
about protecting their children that we now have a product available
for them that will proactively ensure that their child's personal
information is continually safeguarded." said Lonnie Helgerson,
President & COO.

About LifeLock(R)

LifeLock(R) (www.lifelock.com) helps consumers to render their
personal information useless to thieves, backing up its service with a
one million-dollar service guarantee. Famous for its CEO giving out
his Social Security Number in advertising and national press, the
company is experiencing astounding growth. Located in a secure
facility in Tempe, Arizona, LifeLock is a private company backed by
Kleiner Perkins Caufield and Byers as well as Bessemer Venture
Partners. Winner of the 2007 American Business Award for the Best
Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA
awards, including Best New Company and Best New Product/Service.
Recently the company was named recipient of the Red Herring 100 Global
Award as one of the Top 100 start-ups in the world.

About Ident-A-Kid

Ident-A-Kid (www.identakid.com) is the world's largest Child
Identification Program with over 20 years of success stories. The
company is continually focused on child safety programs that keep pace
with the changing needs of parents and schools across the country,
leveraging new technologies in child safety. Ident-A-Kid's Immediate
Response Card systems utilize an extremely fast digital data
acquisition system. A complete profile of each child, including
fingerprint, photograph, height and weight, is acquired in less than
15 seconds. Our educational programs and product development efforts
are unmatched in providing parents, schools and communities with the
latest in identification technology and the most current and effective
approaches for child safety. With nearly 300 locations, Ident-A-Kid
annually provides over 3 million Immediate Response Cards to parents
at schools and other locations throughout the US and Internationally.

LifeLock
Mike Prusinski
Vice President, Communications
480-544-2222
mike@lifelock.com
or
Tami Nealy
Director of Communications
480-457-2127
tami@lifelock.com

Copyright Business Wire 2008