LodgeNet Entertainment Unifies Business Units Under New Company Name: LodgeNet Interactive...

LodgeNet Entertainment Unifies Business Units Under New Company Name: LodgeNet
Interactive Corporation
New Identity and Logo Reflect Company's Mission to Create and Deliver New
Innovative Solutions to Connect, Inform and Entertain

SIOUX FALLS, S.D., Jan. 15 /PRNewswire-FirstCall/ -- LodgeNet
(Nasdaq: LNET) announced today that it has brought its business units together
under the new name, LodgeNet Interactive Corporation. This decision was made
in order to better align the company's corporate identity with its strategic
direction as a broadly-based provider of interactive media and connectivity
services. With this announcement, the company is marking the completion of an
important milestone in the integration of its On Command and StayOnline
acquisitions into one unified corporate structure and name.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/AQTU120LOGO)
Going forward, the company will unify its operations under the name
LodgeNet Interactive, and it will no longer use the names StayOnline or On
Command as part of its corporate identity. This integration reflects a major
step in delivering on the company's strategic plan to leverage the synergy and
capabilities of the three organizations, forming the largest and most capable
media and connectivity solutions provider dedicated to serving the needs of
hospitality and other guest-based businesses.
Also, as a part of this announcement, the company unveiled a new logo that
provides a visual identity consistent with its future direction as a leader in
the delivery of digital solutions. This visual identity and name change
reflect LodgeNet Interactive's commitment to its strategy of Expanding
Networks and Integrating Solutions, and its focus on its four strategic growth
initiatives that are central to its future direction: High-Definition TV
Solutions, Broadband Solutions, Professional Solutions and Advertising Media
Solutions.
"The launch of our new name and logo represents our transformation from
LodgeNet Entertainment, the leading provider of video-on-demand, to LodgeNet
Interactive, the leading provider of interactive media and connectivity
solutions for the industries we serve" said Scott C. Petersen, President and
CEO of LodgeNet Interactive. "With this transformation and new identity, we
will focus our broad set of competencies to deliver exciting and meaningful,
new media and content solutions to our customers and their guests as
technology continues to present new opportunities."
"The rapid growth of High-Definition Television, high-speed Internet and
digital media in the consumer market means that hotel guests have evolving
expectations for media and connectivity solutions within the guest room, and
they believe that their in-room experience should be as good as or better than
at home," said Scott E. Young, Senior Vice President and CMO of LodgeNet
Interactive. "Our new name and logo reinforce our focus on the future of
interactive digital technology and our commitment to continue to be the most
reliable and experienced provider of innovative solutions for the industry,
now and in the future."
Over the past 27 years, LodgeNet has consistently proven itself to be a
leader in the delivery of innovative media solutions for the hospitality
industry. In recent years, the company has built on its leadership position
through the development of the industry's leading High-Definition television
platform, the roll out of its advanced broadband solutions platform, GuestPass
Director(TM), and its implementation of a wide variety of customized
interactive system and network developments for its customers in hospitality
and healthcare. Examples of LodgeNet's delivery of new media and connectivity
solutions include:
-- Planning and implementation of the Hilton Sight+Sound Room(TM),
including room configuration, technology integration and installation,
custom content and network upgrades.

-- Implementation and support of Starwood's "Scene@ Sheraton" program,
which offers guests special access to exclusive content. This also
included project consultation, custom system configuration and delivery
of custom Sheraton programming.

-- Design and implementation of a customized High-Definition media
solution for Hyatt Place HD, including overall project planning and
design, installation of High-Definition technology and creation and
integration of a custom guest connectivity center.

-- Design and implementation of numerous MATV systems in both healthcare
and hospitality, including installations at The Waldorf=Astoria in New
York, the Westin Arlington, and the Westin Boston Waterfront, as well
as Sanford USD Medical Center (Sioux Falls, SD), Edward Hospital
(Naperville, IL), Baylor Medical Center (Plano, TX), and THE HEART
HOSPITAL Baylor Plano (Plano, TX).

-- Design and implementation of numerous high-speed data systems, and
service support for over 225,000 rooms, including implementation of
voice-over-WiFi services at Marriott Eastside and J.W. Marriott San
Francisco.

About LodgeNet Interactive
LodgeNet Interactive Corporation is the leading provider of media and
connectivity solutions designed to meet the unique needs of hospitality,
healthcare and other guest-based businesses. LodgeNet Interactive serves more
than 1.9 million hotel rooms representing 9,300 hotel properties worldwide in
addition to healthcare facilities throughout the United States. The company's
services include: Interactive Television Solutions, Broadband Internet
Solutions, Content Solutions, Professional Solutions and Advertising Media
Solutions. LodgeNet Interactive Corporation owns and operates businesses
under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel
Networks. LodgeNet Interactive is listed on NASDAQ and trades under the
symbol LNET. For more information, please visit http://www.lodgenet.com.
LodgeNet is a registered trademark of LodgeNet Interactive Corporation.
Other trademarks are the property of their respective owners.
SOURCE LodgeNet Interactive Corporation

Ann Parker, Director of Corporate Communications of LodgeNet Interactive
Corporation, +1-605-988-1000, ann.parker@lodgenet.com; or investors, Mike
Smargiassi, smarg@braincomm.com, or media, Ray Yeung, yeung@braincomm.com,
both of Brainerd Communicators, +1-212-986-6667, for LodgeNet Interactive
Corporation