Kagi Partners With TrialPay to Increase Merchants' Sales

BERKELEY, Calif.--(Business Wire)--Kagi, a pioneer in the e-commerce space for over a decade,
continues to provide cutting-edge payment options and conversion tools
for its storeowners by partnering with TrialPay, a leader in
alternative payment methods. Kagi has integrated the TrialPay payment
option into its e-commerce platform, providing its broad merchant base
the opportunity to improve conversion rates and increase online sales
by 15 to 100 percent.

"TrialPay pairs customers with ideal offers from their favorite
brands, increasing a customer's willingness to pay," said Alex
Rampell, co-founder and CEO of TrialPay. "With thousands of ways to
pay from brand-name advertisers like American Express, Gap, eBay and
Real Networks, there's an offer for every customer."

The TrialPay platform dramatically boosts conversion rates by
ensuring that every customer can find an offer that compels him or her
to complete a transaction. For example, if a customer cannot be
convinced to pay for a software title, he or she could send flowers
from FTD, sign up for Blockbuster Total Access or fill out a GEICO
auto insurance quote--and get the software for free. Advertisers pay a
bounty that equals or exceeds the merchant's regular price, creating a
profitable transaction out of a stalled or abandoned cart. With
TrialPay, advertisers acquire new customers, merchants generate
revenue from lost or unlikely transactions and customers get their
products for free.

"We believe in providing choices to consumers, and TrialPay
embodies this principle," said Vicki Thomas, Kagi's COO. "We partnered
with TrialPay to ensure that the Kagi cart remains best-in-class by
offering customers compelling ways to complete their transaction and
providing our storeowners with the latest and most effective tools to
increase sales."

Through this partnership, Kagi features TrialPay as a
direct-payment option in their cart and encourages storeowners to add
TrialPay messaging on their existing site and throughout their
marketing campaigns. Using TrialPay, Kagi merchants can win back
customers whose subscriptions have lapsed, convert trial users into
paying customers, dramatically reduce cart abandonment, prevent
software uninstalls, entice customers to upgrade from basic to premium
product levels and increase the effectiveness of e-mail campaigns--all
by offering their product for free to the customer while getting paid
by the advertiser.

"With more than 3,000 premium merchants and a reputation as an
innovator in the e-commerce industry, Kagi represents the ideal
partner for TrialPay," said Rampell. "This partnership allows
thousands of Kagi merchants to increase sales and grow their customer
base by accessing TrialPay's network of brand-name advertisers. We are
delighted to have Kagi as a partner."

Kagi merchants and anyone else wanting more info on the TrialPay
platform should visit https://merchant.trialpay.com/register/.

About Kagi

Kagi, a pioneer in global e-commerce services founded in 1994,
provides a fully outsourced online store solution, allowing businesses
to sell products easily and profitably worldwide. Kagi enables
software authors, content providers, and physical goods vendors to
expand their businesses online and reach more customers. Offering a
comprehensive online store solution, Kagi services include hosted
order page and shopping cart software, worldwide payment processing,
tax management, affiliate support, customer care, buyer care, and
fraud prevention.

About TrialPay

TrialPay unites advertisers, merchants and customers to create the
first payment platform that benefits all parties. Using TrialPay,
merchants turn lost and indecisive customers into paying customers by
giving away their product for free when a customer completes an offer
from blue-chip advertisers like American Express, Gap, eBay and
thousands more. Advertisers pay a bounty that equals or exceeds the
merchant's regular price to create a profitable transaction out of a
stalled or abandoned cart. TrialPay ensures that every customer can
find an offer that compels him to purchase by pairing premium brands
with the added incentive of a free product. With TrialPay everyone
wins: customers get a free product, advertisers acquire new customers
and merchants earn significant revenue from "lost" or formerly
low-value customers.

TrialPay works with over 2,000 premium merchants, including
McAfee, The Wall Street Journal, Skype and other industry leaders in
software, games, publishing, online services and retail. TrialPay
currently has more than 4.5 million registered users and adds 15,000
new users every day.

*The names of companies and products mentioned herein may be the
trademarks of their respective owners.

Kagi
Pressrelations@kagi.com
www.kagi.com
or
TrialPay
fama PR
Whitney Carbone, 617-758-4177
trialpay@famapr.com

Copyright Business Wire 2008