The Parent Company Named to the NASDAQ Global Market

DENVER, Jan. 15 /PRNewswire-FirstCall/ -- The Parent Company
(Nasdaq: KIDS), a leading commerce, content and new media company for growing
families, announced today that the NASDAQ Stock Market has approved its
application to upgrade The Parent Company listing to the NASDAQ Global Market.
The Parent Company will begin trading on the NASDAQ Global Market today,
January 15, 2008, under its current stock symbol, KIDS.
"We're pleased about our upgrade to the NASDAQ Global Market," said
Michael J. Wagner, President and CEO. "We expect that our new listing on the
NASDAQ Global Market will increase our visibility, and we look forward to
communicating our strategy with an expanded audience."
Previously, The Parent Company traded on the NASDAQ Capital Market.
About The Parent Company (formerly BabyUniverse, Inc.)
The Parent Company is a leading commerce, content and new media company
for growing families. The Parent Company provides comprehensive eCommerce and
eContent resources to help families plan, play and grow. The company's toy
business offers thousands of toys and children's products through its
eToys.com web site, catalogs and strategic retail partnerships; and
personalized dolls and accessories through its My Twinn.com brand. Through its
baby business, the company is a leading online retailer of brand-name baby,
toddler and maternity products sold through the BabyUniverse.com and
DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and
PoshLiving.com, reach the country's most affluent consumers with luxury baby
apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com
and ePregnancy.com, The Parent Company has established a recognized platform
for the delivery of content and new media resources to a national audience of
expectant parents. The Parent Company is a market-leading digital content and
eCommerce company focused on parents.
SOURCE The Parent Company

Investor Relations, Barry Hollingsworth, +1-303-226-6205; or Media Relations,
Sheliah Gilliland, +1-303-226-8685, both of The Parent Company