Luxury Institute Survey: High Net-Worth Consumers Rate Dom Perignon the Most Prestigious Champagne

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Tue Jan 15, 2008 11:00am EST 

  NEW YORK, NY, Jan 15 (MARKET WIRE) -- 
 High net-worth consumers rated Dom Perignon the most prestigious champagne and
sparkling wine in the 2008 Luxury Brand Status Index (LBSI) survey from the
independent New York-based Luxury Institute (www.LuxuryInstitute.com).
Respondents who would recommend Dom Perignon say it is "timeless," is for
"momentous and special occasions," and of "superior quality."

    "No other beverage delivers timeless luxury heritage, quality and
exclusivity
like Champagne," said Milton Pedraza, CEO of the Luxury Institute. "Yet when it
comes to rating the best of the best, we still live in the medieval era of
so-called 'expert' raters."

    "Our philosophy is that luxury consumers, as highly educated and
discerningindividuals who vote their pocketbooks, should rate the hierarchy of
luxurybrand status in every category," Pedraza added. "Our impartial surveys
capture
the 'voice of the high net-worth consumer' with independent, unbiased panels,
and with
results tabulated by independent, analytical experts. We strive continuously to
reinforce the trust that allows us to facilitate a constructive dialogue
between wealthy consumers and the luxury brands that wish to serve them."

    Following are the 19 premium wine brands that were rated
(alphabetical
order):


  1.  Bollinger               11. Laurent Perrier
  2.  Cristal                 12. Louis Roederer
  3.  Dom Perignon            13. Moet & Chandon
  4.  Domaine Chandon         14. Nicholas Feuillatte
  5.  Domaine Ste. Michel     15. Perrier Jouet
  6.  Etoile                  16. Piper Heidsieck
  7.  GH Mumm                 17. Schramsberg
  8.  J                       18. Taittinger
  9.  Krug                    19. Veuve Clicquot
  10. La Grande Dame

    
The proprietary Luxury Brand Status Index (LBSI) survey is the only
measureof the prestige of leading brands among wealthy Americans. A national
sample of
1,760 wealthy American consumers, all of whom consumed alcoholic beverages in
the
past six months, with an average income of $346K and average net worth of
$3.8 million, was surveyed online. Survey results are weighted to match
demographic and net-worth profiles of the same audience according to the latest
Survey of Consumer Finances from The Federal Reserve.

    About the Luxury Institute

    The Luxury Institute is the uniquely independent and impartial ratings,
reviews
and research institution that is the trusted and respected voice of the high
net-worth consumer. The Institute provides a portfolio of proprietary
publications and research that guides and educates high net-worth individuals
and the companies that cater to them on leading edge trends, high net-worth
consumer rankings and ratings of luxury brands, and best practices. The
Luxury Institute also operates the Luxury Board (www.luxuryboard.com), the
world's first global, membership-based online community for luxury goods and
services executives, professionals and entrepreneurs. To reach the Luxury
Institute, please call 646-792-2669 or go to www.luxuryinstitute.com.

    

Contact:
Martin Swanson
Vice President, Business Development
The Luxury Institute
(office) 914-909-6350
(cell) 914-715-3357
Email Contact
www.luxuryinstitute.com

Copyright 2008, Market Wire, All rights reserved.

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