22-Year-Old Sharpens Up Late-Night TV With His Go-Anywhere, Do-Anything, Talk-to-Anyone...

22-Year-Old Sharpens Up Late-Night TV With His Go-Anywhere, Do-Anything,
Talk-to-Anyone Focus
The Edge with Jake Sasseville Debuts on ABC Affiliates on February 14, 2008

NEW YORK, Jan. 15 /PRNewswire/ -- Jake Sasseville is a flat-out star. If
you don't know his name by now, don't worry, you will. It doesn't matter if
you're a late-night TV watcher or if you're tucked in by ten, 22-year-old Jake
Sasseville is the late talk sensation who's sweeping the nation. And his show,
The Edge with Jake Sasseville, is about to visit a TV set near you.
Forget formula TV. Irreverent and offbeat, the unscripted half-hour of
entertainment is a compelling and unexpected look at the world from Jake's
eyes. He sometimes uses a Dunkin' Donuts -- any Dunkin' Donuts -- as his
unofficial studio. He sheds his clothes and joins the nude model at an art
studio in Manhattan. He steps into the ring with a female boxer... and gets
tromped. He goes to the H&M on 125th Street and challenges the notion of how
Harlem has kept the "diversest streets in the nation." He peers into dry-ice-
encased vials at a sperm bank, investigating how a 20-something can make an
easy $80 on a Friday afternoon. For the coming year's Presidential windup,
Jake has a regular segment planned called "Mass Debate." (Jake says, "Say it
fast.")
This go-anywhere, do-anything, talk-to-anyone philosophy is the essence of
Sasseville, who is the voice of his generation and half the time acts as if on
a dare. But he's no goofball. He's genuinely curious and willing to ask the
questions nobody else will. With Jake, you're never certain exactly where
you're going, but you'll sure as hell want to tag along with him.
The Edge with Jake Sasseville debuts February 14, 2008, and airs every
Thursday for a lucky 13 weeks, on 40+ ABC affiliate stations nationwide and on
WWOR My9 TV in New York. Want it on your iPod, cell phone or computer screen?
No problem.
A master of social networking, Sasseville built his large and powerful Gen
Y fan base of 18-34-year-olds via tireless blogging, Webcams and YouTube
clips. Advertisers beat a path to his door too. Ford Motor Company,
Overstock.com, Red Bull and Bed Head are pouring hundreds of thousands of
dollars into the show in order to align their products with his quirky brand
and the buying muscle of his loyal fans.
The Edge started out four years ago, when Jake was still in high school,
living in his hometown of Lewiston, Maine. Produced for local cable-access TV,
The Edge hooked not only his friends but others who'd been bored with the
same-old, same-old. In 2004 came Jake's big break when the cast and crew
traveled to the set of Will and Grace. The segment aired on Fox in Maine, and
Jake was off and running.
Sasseville moved to New York when he was 18 -- he's currently a student at
Marymount Manhattan College, class of 2009 -- and spent two years developing
the show. He then entered into negotiations with individual affiliates to
clear the timeslot after Jimmy Kimmel Live. In fact, he began a huge,
independent online petition, "I Want My Jake after Jimmy," which continues to
capture the ABC affiliates' attention. Unexpected CNN coverage of his trip to
Africa didn't hurt either.
Jake says from his office in TriBeCa, "The Edge is meant to make you
laugh, and to make you think." His company, aptly named Foot in Mouth
Productions, has a staff of 25 and a wall-to-wall schedule lined up. For one
segment in the works, Jake visits the FCC to find out what he really can and
cannot say on TV. Reams of (bleeping) bureaucratic language later, Jake
finally gives up and decides instead to sit at the feet of a censorship
master. What tips and tricks does Howard Stern offer? Stay tuned.
Web sites: www.edgewithjake.com
www.myspace.com/edgewithjake
www.jakeafterjimmy.com

To schedule an interview with Jake Sasseville and for more information,
contact Adri Cowan or Gaye Carleton, Mantra Public Relations, +1-212-645-1600.
SOURCE Foot in Mouth Productions

Adri Cowan or Gaye Carleton, Mantra Public Relations, +1-212-645-1600, for
Foot in Mouth Productions