Alltel Wireless Becomes Title Sponsor Of The 37th Annual DIRTcar Nationals(TM)

CONCORD, N.C.--(Business Wire)--World Racing Group (OTCBB: DMSP) announced today that Alltel
Wireless, America's largest network, providing coverage across the
nation, will be the title sponsor for the 37th Annual DIRTcar
Nationals. The DIRTcar Nationals feature the Advance Auto Parts World
of Outlaws Sprint Car Series(TM), the World of Outlaws Late Model
Series(TM), the Advance Auto Parts Super DIRTcar Series(TM) and UMP
DIRTcar Racing(TM).

The Alltel DIRTcar Nationals is the perfect spot to launch the
2008 racing season with 12 consecutive nights of racing and more than
half a million dollars at stake during the Feb. 5-16 event at Volusia
Speedway Park near Daytona Beach, FL. The 2008 Alltel DIRTcar
Nationals at the high-speed half-mile oval in Barberville, FL is once
again expected to attract more than 60 410-winged sprint cars, 100
dirt late models, 40 big block modifieds and 70 UMP DIRTcar open wheel
modifieds.

"Becoming the title sponsor of the DIRTcar Nationals is a great
way to introduce passionate racing fans across the country to Alltel's
products and services," said Samira Zebian, director of sponsorship
marketing for Alltel Wireless. "As the official wireless partner of
fans, we will enhance the experience at the track by rewarding Alltel
Wireless customers with exclusive perks throughout the 12 day event
along with equipping the Speedway with a videotron, so fans can watch
the race and see instant replays from all angles."

"We are proud to have Alltel Wireless involved in the 37th Annual
Alltel DIRTcar Nationals," said World Racing Group Chief Marketing
Officer Ben Geisler. "Alltel is taking a very proactive role in the
event that will cause fans and racers across the country to take
notice."

Reserved seat tickets for each night of the Alltel DIRTcar
Nationals can be purchased online at www.VolusiaSpeedwayPark.com.

About DIRT MotorSports, Inc., d/b/a World Racing Group

Based in Concord, N.C., World Racing Group (WRG) is a national
sanctioning body, real-estate operator, and sports entertainment
company serving the dirt racing industry. WRG sanctions sprint car
racing as the Advance Auto Parts World of Outlaws Sprint Car
Series(TM), late model racing as the World of Outlaws Late Model
Series(TM), big block modified racing as the Advance Auto Parts Super
DIRTcar Series(TM) and sanctions more than 4,000-races a year under
the DIRTcar Racing(TM) banner. In addition, WRG owns and operates
seven speedways. WRG races can be heard online at DIRTVision.com(R).
To learn more about World Racing Group, visit worldracinggroup.com.

About Alltel Wireless

Alltel is owner and operator of the nation's largest wireless
network and has more than 12 million customers. For more information
about Alltel, please visit www.alltel.com.

Safe Harbor Statement

This release may contain forward-looking statements as defined by
the Private Securities Litigation Reform Act of 1995, which involve
risks and uncertainties. Among the important factors which could cause
actual results to differ materially from those in the forward-looking
statements are economic, competitive and other factors effecting the
company's operations, events and markets, as well as other factors
detailed in the company's filings with the Securities and Exchange
Commission, which can be found at www.sec.gov.

DIRT MotorSports d/b/a World Racing Group
Chris Dolack, VP Media/PR, 704-795-7223
cdolack@dirtcar.com
or
Alltel Wireless
Andrew Moreau, VP Corporate Communications, 501-905-7962
andrew.moreau@alltel.com

Copyright Business Wire 2008