Ashley Stewart Stores Announces Joint Venture with Jill Scott's Heather Inc. Firm

Tue Jan 15, 2008 11:49am EST

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Ashley Stewart Stores Announces Joint Venture with Jill Scott's Heather Inc.
'The Butterfly' Personally Inspired and Designed by Jill Scott. New Line of
Intimate Apparel for Plus-Size Woman - To Be Marketed Exclusively On Line At and at 220 Ashley Stewart Store Locations

    SECAUCUS, N.J., Jan. 15 /PRNewswire/ -- 2008 three time (3) Grammy nominee
and Multi-platinum, two-time Grammy Award-winning recording artist, singer-
songwriter, poet, actor and philanthropist Jill Scott is stacked for success
as she enters into an exclusive joint venture between her firm J Heather Inc.
and Ashley Stewart Stores the nation wide specialty chain with 220 stores.
    The initial product line developed in the partnership will be called "The
Butterfly Collection By Jill Scott", a new brand of intimate apparel for the
plus-size woman. The entire clothing line be personally inspired and designed
by Jill Scott, in conjunction with Ashley Stewart whose name and image will be
utilized in all marketing and merchandising concepts.
    The Butterfly bra, in particular, was created and inspired by Ms. Scott's
own needs as a consumer to create what she was unable to find, a design that
is both comfortable and attractive for females who have a larger than average
cup size.  Times have changed since Wallace Reyburn wrote decades ago in Bust-
Up (Macdonald & Co., 1971), the definitive history of the bra, that "the big-
busted woman's lot is not a happy one."
    "The partnership with a world renowned artist of Ms. Scott's caliber is a
special partnership for Ashley Stewart stores. We have always admired Jill's
commitment to her music and the integrity tied to the artistry of her body of
work. We look forward to not only working with her on this product line but
helping and enriching our communities by using the partnership to inspire
others," says Marla K. Minns -- Executive Vice President and General Manager
-- Ashley Stewart Stores.
    The ability to create economic opportunity out of actual need, not greed,
is characteristic of Ms. Scott, whose Blues Babe Foundation will benefit from
the association with Ashley Stewart Stores Community Foundation.  This has
already begun with the launch of the Cecil B. Moore recreation center in Ms.
Scott's hometown of North Philadelphia.  Condemned to be closed by the city
due to funding shortages, an initial donation of more than $100,000 by the
Foundation was able to renovate the auditorium, bathrooms, floors, and
swimming pool, and provide new outdoor basketball courts and a new kitchen.
With the city's help, the roof was repaired, the gym was renovated and the
Center is now a safe haven for many kids, with attendance more than doubled
for most programs.
    For further information, please contact:
    Mark A. Gunn
    Urban Brands, Inc.
    201-319-9093 x 2328

SOURCE  Ashley Stewart Stores

Mark A. Gunn of Urban Brands, Inc., +1-201-319-9093 x 2328
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