GridIron Software Announces Flow at Macworld, January 15, 2008

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Tue Jan 15, 2008 11:59am EST

Press Kit Materials Are Available Online at:
www.virtualpressoffice.com/kit/gridironsoftware
OTTAWA, Ontario--(Business Wire)--GridIron(R) Software today announced GridIron Flow(TM), new
digital content management software for creative professionals working
on graphic design, web, and video projects. Flow automatically tracks
the design process from idea to end result and manages assets and
applications for the most complex workflows. The product will be shown
publicly for the first time at Macworld San Francisco in the GridIron
Software booth S-334.

   "Creative Professionals now have an easy way to visualize their
design process and share their projects with a colleague, ship them to
a client or archive them for safe keeping," said Steve Forde, CEO of
GridIron Software. "We are excited to be demonstrating Flow at
Macworld and look forward to delivering this powerful solution for Mac
and PC later this year."

   Flow uses a sophisticated system to automatically track workflows
by recording all Import/Export, Save/Save As, and Copy/Paste actions
in a project. It understands the file formats for virtually all
creative professional applications, including those from Apple and
Adobe, and maintains the relationships between stills, movies, sound
clips, fonts, plug-ins, and color swatches on all local, network, and
removable storage devices.

   Using Real-Time Asset Tracking technology, Flow automatically
builds Workflow Maps for every project. A Workflow Map shows the files
used in the workflow and how they are connected to one another.
Workflow Maps display all related application project files, media
assets, and internal structures such as comps and layers. By selecting
any file in the Workflow Map, users can view its fonts, color
swatches, and the application plug-ins used to create it.

   Flow will be available this summer for Mac OS X Tiger and Leopard
and for Windows XP and Vista. For more information and to sign up for
the upcoming Public Beta visit www.gridironsoftware.com.

KeyLight Group
Cara Cassidy, 408-460-0241
ccassidy@keylightgroup.com

Copyright Business Wire 2008
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