Bright Now Dental, Inc. Opens Office in Santa Clarita, California

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Tue Jan 15, 2008 1:00pm EST

SANTA ANA, Calif.--(Business Wire)--Bright Now! Dental Inc., the nation's leading provider of business
support services to dentists, announces the grand opening of a new
dental office - Santa Clarita Dental. Located at 26477 Golden Valley
Road in Santa Clarita, the office provides families with a convenient,
comfortable environment where they can receive the latest in
comprehensive, quality dental care. The opening of this office
continues the growth and mission of Bright Now Dental Inc. by bringing
quality, affordable dental care to local neighborhoods and providing
"Smiles for Everyone!"(SM)

   Equipped to provide prompt, efficient dental care, the offices
offer general dentistry, preventive care, children's dentistry, and
specialty care services. Santa Clarita Dental accepts most insurance
plans and offers a dental discount program for patients without
insurance. The office is open five days per week, with appointments
available as late as 8:00 p.m. on Mondays and as early as 8:00 a.m. on
Saturdays.

   Good dental habits can positively affect overall health, so the
dentists and professional staff value their role in helping patients
maintain and/or improve their total wellness. Santa Clarita's Wael
Obeid, D.D.S., has been practicing dentistry for over 10 years. When
asked about his approach to patient care he explains "My patients will
receive honest and comprehensive quality care, with our latest and
up-to-date technology." In his spare time, Dr. Obeid enjoys playing
soccer.

   To celebrate the grand opening, the practice is offering a $10
dental exam and x-rays (regularly $215) and a $100 Off any new
treatment (does not apply to diagnostic and preventive services and
cannot be lower than Medicaid). Prospective patients can call the
Santa Clarita office at 661-253-1010 or 1-888-BRIGHT NOW
(1-888-274-4486) to schedule appointments.

   For patients who do not have dental insurance, the Bright Now
Dental, Inc. affiliated offices offer the ConfiDent(R) dental discount
program. For a low annual fee paid to the dentist, the dental discount
program makes dental care affordable to individuals and families
without dental insurance through a 25% discount on general dental
services and a 20% discount on specialty services where available(1).

   About the ConfiDent(R) Dental Discount Program

   The ConfiDent(R) program is not an insurance plan. There are no
benefits payable to enrollees, nor does ConfiDent(R) compensate dental
care providers for services they may render to employees. ConfiDent(R)
is not an insurer, guarantor, or underwriter of any services provided
under the program or of any payments to providers. Enrollees arrange
for needed dental care, including payment directly with the dental
care provider. Enrollees are responsible for the entire cost of the
dental care and ConfiDent(R) shall in no event be liable for any
payment to a provider accessed under the program.

   About Bright Now! Dental, Inc.

   Bright Now Dental, Inc. and its wholly owned subsidiaries, provide
business support services to over 300 dental offices in 15 states.
Affiliated and staff dentists provide general, cosmetic, and specialty
care to more than two million patients each year. Bright Now Dental,
Inc.'s mission is to manage the time-consuming business functions of
running dental practices, in order to free dentists to devote
virtually all of their time to caring for patients by delivering
quality dental care, superior service, and exceptional value.

   Bright Now Dental Inc. offers dentists and their patients numerous
benefits and advantages over traditional dental care models. Bright
Now Dental Inc. assumes responsibility for business support services
such as finance, sales and marketing, information technology, human
resources, purchasing, and real estate development, while dentists
retain responsibility for all clinical matters. Patients benefit from
quality, full-service dental care, including general dentistry,
cosmetic dentistry, and specialty services such as orthodontics.
Extended evening and weekend office hours, convenient locations,
affordable prices, and flexible payment plans make quality dental care
available to a wide range of patients.

   Based in Santa Ana, Calif., Bright Now Dental Inc. and its
affiliated dental offices employ approximately 4,000 people
nationwide. For more information, visit www.brightnow.com.

   (1) Offers valid when you join ConfiDent Dental Discount Plan or
the ConfiDent/Newport 2011 Plan. Prices based on Calif. Dental Fee
Survey. Offer expires 12/31/08.

   Discount applies to usual and customary fees, which are based on
regional dental advisory fee schedules.

Bright Now Dental, Inc.
Glenda Yost, 714-668-1300, ext. 1229
glenda.yost@brightnow.com

Copyright Business Wire 2008
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