AutoUpLinkUSA Ensures Dealer Brand Consistency, Simplifies Online Presentations

Web-based template tool saves Internet staff time to create
customized listing displays
MINNEAPOLIS--(Business Wire)--Dealership branding requires consistency in not only message but
the appearance of those messages throughout all media - and especially
across all Internet marketing.

Ensuring such a unified brand appearance across all online
marketing channels can be a challenge, however. The various
third-party vehicle listing sites often use different vehicle display
formats and colors, so when new or used car dealers import these
displays into their own dealership web sites the result is too often a
miss-match of colors, type fonts and layouts. This dissonance
distracts from a unified, streamlined web presentation.

A leading provider of online vehicle inventory listing and image
publishing marketing services, AutoUpLinkUSA knows the importance of
branding to its dealership clients. Leveraging AutoUpLinkUSA's Profit
Center web tools, dealers can quickly customize vehicle listing
displays to reflect their own web presentation and then import these
customized displays directly into their web inventory pages. The
result is online listings that create more prominent vehicle displays.

This Profit Center tool also enables dealers to make these
customized changes to its vehicle listing displays across most every
third-party site supported by AutoUpLinkUSA, with a few mouse clicks.

These templates enable dealers to quickly add, delete or modify
borders, header images and alignment, background color, font type and
size, vehicle images and sizes, dealership and personnel images, and
dealership description copy, along with various buttons and links. It
also enables the dealer to add or modify information about the
Internet sales staff, and change the display language to Spanish or
English.

"These customizable templates not only help dealers create unified
branding across all online marketing channels, but their simplicity
helps the Internet staff ensure brand consistency fast so they have
more time for their main responsibility -- replying to online leads
and setting in-store appointments for those customers," notes Mike
Baker, president of AutoUpLinkUSA.

AutoUpLinkUSA is a leading inventory data and vehicle image
acquisition, management and online publishing company. It is in
business to help car dealerships market and sell more vehicles online.
The company's superior products, in-dealership service and product
concern resolution help more than 1,400 AutoUpLinkUSA dealership
customers in 34 states drive more revenue from their inventory. The
company's attractive window sticker and compliant Buyers Guides
services help dealers present attractive, accurate information about
every used vehicle on the dealer's lot, as well. AutoUpLinkUSA is
headquartered in Minneapolis, MN. www.autouplinkusa.com.

AutoUpLinkUSA
Mike Baker
612-889-9759
mbaker@autouplinkusa.com

Copyright Business Wire 2008