Identity Theft Resource Center Selects TrustedID to Proactively Prevent Identity Theft, Provide Peace of Mind

SAN FRANCISCO, CA, Jan 15 (MARKET WIRE) --
TrustedID and ITRC announced today that the Identity Theft Resource Center
(ITRC), a national nonprofit organization dedicated to preventing identity theft
and assisting its victims, has selected TrustedID's IDFreeze to proactively
protect consumers against identity theft, one of the nation's fastest-growing
crimes.

With IDFreeze, ITRC enables individuals and families to prohibit the three
major credit bureaus, Equifax, Experian, and TransUnion, from releasing credit
reports to lenders without their direct permission.

According to a 2007 Gartner study, identity theft affected more than 15
million Americans in 2006. This means that there were almost 30 new
victimsevery minute or one new victim every two seconds. The study also found
that
the average financial loss more than doubled in one year, rising from $1,400
in 2005 to nearly $3,300 in 2006. The Federal Trade Commission's most recent
survey
found that some 2005 victims spent almost 60 hours trying to clean up the
damage caused by an identity thief.

"For victims of identity theft, the costs -- financially and emotionally
--can be great," says Jay Foley, executive director of ITRC. "That's why we're
pleased to give identity theft victims access to TrustedID's IDFreeze, which
enables
them to conveniently place freezes on all their credit reports, the most
proactive way to stop a theft before it can happen."

In addition to managing credit freezes, IDFreeze monitors credit card
accounts
for signs of identity theft and scans massive databases to ensure the user's
personal and financial information have not been compromised.

"The ITRC provides support and services to thousands of identity theft
victims
each year, and we are proud to partner with them in preventing this
fast-growing crime," says Scott Mitic, CEO and founder of TrustedID. "We
believe this partnership will better arm individuals and families with the
tools they need to proactively protect themselves against identity theft, and
give them peace of mind."

About the ITRC

The Identity Theft Resource Center(R) (ITRC) is a nonprofit organization
established
to support victims of identity theft in resolving their cases and to broaden
public education and awareness in the understanding of identity theft. It is
the on-going mission of the ITRC to assist victims, educate consumers, research
identity theft and increase public and corporate awareness about this
problem. Visit www.idtheftcenter.org

About TrustedID

TrustedID is a leading provider of proactive consumer identity theft
protection
solutions, helping hundreds of thousands of consumers protect their identities.

The company's flagship product, IDFreeze, is the most powerful solution
available
today to stop identity theft before it happens, and includes the ability for
customers to freeze their credit reports at Equifax, Experian and TransUnion.
TrustedID's services are backed by a $1,000,000 service warranty. IDFreeze is
available to consumers through the nation's leading financial institutions and
consumer brands, as well as directly through TrustedID's website,
www.TrustedID.com.

Media Contact:

TrustedID, Inc.
Erik Moser
312.329.3908
mosere@ruderfinn.com

ITRC
Jay Foley
858.693.7935
Media@idtheftcenter.org

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