eSnips Social DNA-for-Facebook Empowers People to Find Others With Like-minded Interests,...

eSnips Social DNA-for-Facebook Empowers People to Find Others With Like-minded Interests, Preferences & Views of the World

Try Out Social DNA-for-Facebook to Experience Much Deeper
Connection Within Your Network & Meet Others Just Like You Across
Multiple Viewpoints & Passions
TEL AVIV, Israel--(Business Wire)--eSnips, Ltd., the first multipurpose social content sharing site
where individuals share and promote their interests, today announced
Social DNA-for-Facebook, a new service that connects people with
like-minded others with the same passions, preferences, interests and
views of the world.

With Facebook(R) now at over 59 million users(1) worldwide, it has
become an expansive network to keep in touch with people you know
professionally and personally. eSnips(TM) Social DNA-for-Facebook
takes this connection a gigantic step forward by allowing Facebook
users to not only find out much deeper levels of interests, passions
and views about friends inside their network but also allows them to
discover others with like-minded views they have never met from around
the world.

This innovative new concept provides Facebook users with tools to
compare and share themselves with their friends and others using a
much broader range of common lifestyle preferences. A key premise of
Web 2.0 services is the ability to discover like-minded people through
common friends or tags. eSnips Social DNA(TM) takes this ability to
the next level by matching people with others who resemble them most
based on hundreds or thousands of common or uncommon aspects of their
lives. It is done through a series of fun, creative and often
provocative 1-2 minute online quizzes across multiple topics (referred
to as Social Genes).

eSnips Social DNA quizzes range from open-ended questions about
favorite movies or books to multiple choice questions about travel,
celebrities, the Bush Administration, the environment, fashion,
sports, relationships, shower habits and much more.

People seek intelligent and intriguing interaction around their
interests. They are looking for someone who shares their taste in
variety aspects of their lives. Now, instead of searching in a variety
of applications, users will find their match in one central
application which synchronizes all their favorite topics of life - all
of which can be shared and compared. Matches can be also discovered in
their networks, among their friends and all Facebook users. Enter the
world of eSnips Social DNA.

Social DNA becomes incredibly fascinating when thousands of users
answer hundreds of quizzes and lists in all aspects of their lives and
get matched. It is then that users discover people who love science
fiction as much as they prefer lasagna to any other food, or believe
that Al Gore or Hillary Clinton should be the next president of the
United States.

For people who are not Facebook users, try out eSnips Social DNA
simply by going to http://www.esnips.com/socialdna.

For those who do have Facebook accounts, go to
http://apps.facebook.com/socialdna.

Fun, engaging and informative, it is free to users and takes only
a couple of minutes to complete a quiz of your choice.

(1) http://www.facebook.com/press/info.php?statistics

About eSnips, Ltd.

eSnips - http://www.esnips.com - one of the top 30 web 2.0 sites,
is the first multipurpose social content sharing site where
individuals share and promote their interests, sell their creations
and form niche communities around specific areas of interests. eSnips
is free, and provides 5 GB of free storage to users who want to share
any type of content from one centralized place. eSnips MicroPortals
extends the compelling online social sharing capability to even the
smallest and most esoteric niche communities, who have not had an
online voice or presence on the web. Within these communities, users
can share and sell their creations in the eSnips Marketplace. eSnips
has gained recognition as a key player in the social sharing space,
particularly for its uniqueness in its ability to allow users to share
any media type and every file type on one site. The team behind eSnips
includes Yael Elish, a seasoned veteran of several Internet start-ups
and Nahum Sharfman, founder of Shopping.com and Commtouch. eSnips has
received investments from Greylock Ventures and Gemini Israel Funds.

eSnips and Social DNA are trademarks of eSnips, Ltd.

Facebook is a registered trademark of Facebook, Inc.

Renee Blodgett
Blodgett Communications
617.620.9664
renee at blodgettcomm dot com

Copyright Business Wire 2008