SHRM Launches First Ever Human Resources National Communications Campaign

TV Ads During CNN Election Coverage, FOX Business Jumpstart Multi-Platform
Campaign

ALEXANDRIA, Va., Jan. 15 /PRNewswire-USNewswire/ -- The Society for Human
Resource Management (SHRM), the world's largest association dedicated to the
HR profession, today announced the launch of a multi-platform, multi-year
national communications campaign designed to highlight the growing business
need for talented human resources (HR) professionals. This is the first time
the HR profession has launched a comprehensive education and awareness
campaign to show how HR professionals are meeting the challenges of a changing
world and contributing to organizations' success.

The first installment is a 30-second TV spot called "Most Important Asset,"
(http://www.shrm.org/video/08videos/shrmad.asp) which is airing on CNN as part
of the network's election coverage and on select Fox business programming.
The ad was watched by more than 3 million viewers during CNN's top-rated
coverage of the New Hampshire Primary. In a simple, minimalist animation
style, SHRM's new ad underscores the fact that "people policies" -- and the HR
executives who drive them -- are more critical to business success than ever
before. A print version will appear in business publications. The ad was
created by The Glover Park Group, a strategic communications firm with offices
in Washington, D.C., New York, and Los Angeles.

"In today's knowledge-based economy, people are our most important asset. As
our ad says, it's the job of HR professionals, especially in challenging
economic times, to meet the needs of employees to ensure that they return each
morning," said Susan R. Meisinger, president and CEO of SHRM. "HR
professionals are managing what is now mission critical -- recruitment,
training and retention policies -- to keep their organizations competitive in
the global marketplace."

SHRM's public outreach campaign complements the on-going presidential election
coverage and voter concerns. The Society's core issues are rooted in the
economic issues dominating today's news, such as health care and the outlook
for jobs. SHRM's broad new communications campaign will include television,
radio, newspaper, magazine and online advertising, and events that highlight
these timely issues and the critical role HR professionals play in addressing
them.

"We're in a period of vast social, political and economic change that is
expanding demands on America's workers and our workplaces," said Meisinger.
"Increasingly, top HR professionals are anticipating challenges and creating
innovative solutions, so organizations can achieve success today and in the
future."

Following is the script of the 30-second ad:

1.8.08
SHRM
"MOST IMPORTANT ASSET"
TV:30

VO:

In today's economy, your most important business assets walk out the door
every night.

Our job is to help make sure they come back every morning.

Addressing employees' needs is just part of it.

We also tackle some of the toughest economic and strategic challenges facing
your business:

Rising health care costs, finding and retaining the best people. . .

. . . to help your business achieve and sustain success.

Human Resource Professionals. Meeting the challenges of a changing world.

The Society for Human Resource Management (SHRM) is the world's largest
association devoted to human resource management. Representing more than
225,000 individual members, the Society's mission is both to serve human
resource management professionals and to advance the profession. Founded in
1948, SHRM currently has more than 576 affiliated chapters and members in more
than 135 countries, including India and China. Visit SHRM online at
http:/www.shrm.org.

SOURCE Society for Human Resource Management

Frank Scanlan of the Society for Human Resource Management, +1-703-535-6043,
fscanlan@SHRM.org