Harry & David Holdings, Inc. Acquires Wolferman's, Leading Multi-Channel Marketer...
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Harry & David Holdings, Inc. Acquires Wolferman's, Leading Multi-Channel Marketer of Giftable Premium Breakfast Products MEDFORD, Ore., Jan. 15 /PRNewswire/ -- Harry & David Holdings, Inc. announced today that it has acquired Wolferman's from Williams Foods, Inc., a privately-held producer of dry seasonings and direct marketer of premium specialty food gifts. Founded in 1888, Wolferman's is a well-established brand known for its distinctive and giftable English muffins and other fine breakfast products sold through its catalogs and e-commerce website. The Company's signature product is a market-leading premium English muffin, which has been produced using the same recipe since 1910. The Company also markets a wide variety of specialty breads, breakfast pastries, desserts and gourmet toppings, primarily as part of its gift basket sets. Wolferman's generated sales of approximately $28 million in 2007. "We are delighted to be adding the Wolferman's(R) brand, its great heritage and its exceptionally delicious English muffins," said Bill Williams, President and Chief Executive Officer, Harry & David Holdings. "With a rich history of selling only the finest products and a loyal customer base, the two companies' brands are very complementary. This acquisition will leverage Harry and David's infrastructure and create strong marketing synergies for both companies. We see a significant growth opportunity to expand Wolferman's direct marketing, Internet and wholesale businesses." "This is a tremendous opportunity for Wolferman's," said Conrad Hock, Jr., President and Chief Executive Officer, Williams Foods, Inc. "Harry & David's deep commitment to quality and customer service will enable Wolferman's to continue creating 'Good Things to Eat'-- founder Louis Wolferman's motto -- and making them available to a much broader consumer base." About Harry & David Holdings, Inc. Harry & David Holdings, Inc., headquartered in Medford, Oregon, is a leading multi-channel specialty retailer and producer of branded premium gift-quality fruit and gourmet food products and gifts marketed under the Harry and David(R) brand. About Wolferman's Founded in 1888, Wolferman's is a direct marketer and wholesaler of premium specialty foods and gifts, such as English muffins, tea breads, breakfast pastries, jams and other specialty products. The Company started making its signature Wolferman's(R) English muffins in 1910 and, today, sells its products primarily through its catalog and e-commerce website, as well as through foodservice and retail channels. SOURCE Harry & David Holdings, Inc. Steve O'Connell, CFO, +1-541-864-2164, email@example.com, or media, Bill Ihle, EVP Corp. Relations, +1-541-864-2145, firstname.lastname@example.org, both of Harry & David Holdings, Inc.; or investors, John Mills, email@example.com, or Christine Lumpkins, firstname.lastname@example.org, +1-310-954-1100, both of Integrated Corporate Relations, Inc., for Harry & David Holdings, Inc.
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