Harry & David Holdings, Inc. Acquires Wolferman's, Leading Multi-Channel Marketer...

Tue Jan 15, 2008 1:39pm EST

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Harry & David Holdings, Inc. Acquires Wolferman's, Leading Multi-Channel
Marketer of Giftable Premium Breakfast Products

    MEDFORD, Ore., Jan. 15 /PRNewswire/ -- Harry & David Holdings, Inc.
announced today that it has acquired Wolferman's from Williams Foods, Inc., a
privately-held producer of dry seasonings and direct marketer of premium
specialty food gifts.
    Founded in 1888, Wolferman's is a well-established brand known for its
distinctive and giftable English muffins and other fine breakfast products
sold through its catalogs and e-commerce website. The Company's signature
product is a market-leading premium English muffin, which has been produced
using the same recipe since 1910. The Company also markets a wide variety of
specialty breads, breakfast pastries, desserts and gourmet toppings, primarily
as part of its gift basket sets. Wolferman's generated sales of approximately
$28 million in 2007.
    "We are delighted to be adding the Wolferman's(R) brand, its great
heritage and its exceptionally delicious English muffins," said Bill Williams,
President and Chief Executive Officer, Harry & David Holdings. "With a rich
history of selling only the finest products and a loyal customer base, the two
companies' brands are very complementary. This acquisition will leverage Harry
and David's infrastructure and create strong marketing synergies for both
companies. We see a significant growth opportunity to expand Wolferman's
direct marketing, Internet and wholesale businesses."
    "This is a tremendous opportunity for Wolferman's," said Conrad Hock, Jr.,
President and Chief Executive Officer, Williams Foods, Inc. "Harry & David's
deep commitment to quality and customer service will enable Wolferman's to
continue creating 'Good Things to Eat'-- founder Louis Wolferman's motto --
and making them available to a much broader consumer base."
    About Harry & David Holdings, Inc.
    Harry & David Holdings, Inc., headquartered in Medford, Oregon, is a
leading multi-channel specialty retailer and producer of branded premium
gift-quality fruit and gourmet food products and gifts marketed under the
Harry and David(R) brand.
    About Wolferman's
    Founded in 1888, Wolferman's is a direct marketer and wholesaler of
premium specialty foods and gifts, such as English muffins, tea breads,
breakfast pastries, jams and other specialty products. The Company started
making its signature Wolferman's(R) English muffins in 1910 and, today, sells
its products primarily through its catalog and e-commerce website, as well as
through foodservice and retail channels.
SOURCE  Harry & David Holdings, Inc.

Steve O'Connell, CFO, +1-541-864-2164, soconnell@harryanddavid.com, or media,
Bill Ihle, EVP Corp. Relations, +1-541-864-2145, bihle@harryanddavid.com, both
of Harry & David Holdings, Inc.; or investors, John Mills, jmills@icrinc.com,
or Christine Lumpkins, clumpkins@icrinc.com, +1-310-954-1100, both of
Integrated Corporate Relations, Inc., for Harry & David Holdings, Inc.
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