Juice Media Integrates ExactTarget Platform With JuiceMetrIQs(TM)

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Tue Jan 15, 2008 2:02pm EST 

  SAN DIEGO, CA, Jan 15 (MARKET WIRE) -- 
 Juice Media Worldwide, a pioneer in on-demand Marketing 2.0 software and
solutions, announced the launch of the integration of ExactTarget's email
marketing solution with its JuiceMetrIQs(TM) platform.

    http://www.juicemetriqs.com/integrated-email-marketing/

    Marketers will now be able to use JuiceMetrIQs(TM) to facilitate
hyper-segmentation
that empowers marketers to execute only the most dynamic and relevant email
marketing campaigns to customers.  The integration provides the ability to
effectively aggregate email marketing interaction data from the same business
intelligence dashboard that manages their sales and web data to drive ROI.

    The ExactTarget-JuiceMetrIQs(TM) integration provides numerous features
andbenefits, including:


--  Automated synchronization/log-on of all subscribers and segment
    members between JuiceMetrIQs(TM) and ExactTarget.
--  Automated retrieval and storage of email send tracking data in
    JuiceMetrIQs(TM).
--  Extensive charting and reporting of all email interactions in
    JuiceMetrIQs(TM).
--  Hyper-segmentation in JuiceMetrIQs(TM) based on customer behaviors and
    preferences.
--  Increased conversions based on email interaction.
--  Improved message relevance.
--  Improved deliverability.
--  Reduced spam complaints.
    

    
"The future of marketing 2.0 focuses on data aggregation, analysis,
andautomation, which drives relevancy," said Rick Enrico, President and CEO
ofJuice Media Worldwide.  "JuiceMetrIQs, integrated with great partners like
ExactTarget, solves this distributed data dilemma and provides businesses with
improved one-to-one behavioral marketing reporting, efficiency and results."

    About ExactTarget:

    ExactTarget, Inc. is a leading provider of on-demand email marketing
software
solutions. The company's suite of on-demand one-to-one marketing applications
enable clients to send business-critical and event triggered communications to
increase sales, optimize marketing investments and strengthen customer
relationships. ExactTarget offers four editions of its on-demand software
application along with integrated solutions such as ExactTarget for
AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a
range of optimization services including support, implementation and training,
integration, deliverability, account management, design and deployment and
strategic consulting. ExactTarget's software powers permission-based email
communications for thousands of organizations including Careerbuilder.com,
Expedia.com, Florida Power & Light, Gannett Co., Inc./USA TODAY, the
Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty
Mutual Group, Papa John's and WellPoint, Inc. For more information, please
visit www.exacttarget.com or call 1-866-EMAILET.

    About Juice Media Worldwide:

    Based in San Diego, California, with additional offices in Minnesota,
JuiceMedia Worldwide develops JuiceMetrIQs(TM), a Marketing 2.0 enterprise
marketing
management platform that is a Software as a Service (SAAS) application.
JuiceMetrIQs(TM) streamlines the marketing process by allowing companies to
store
customer interaction data (sales transactions, demographics, website data, email
addresses, etc.) and segment that information to build relevant targeted
marketing campaigns. Customer data is housed in a single data warehouse that
is tied to a concise central reporting dashboard. JuiceMetrIQs(TM) provides
seamless integrations with top enterprise vendors from online and offline
marketing channels such as Email, Direct Mail, SMS Messaging, and Voice
Messaging. JuiceMetrIQs(TM) empowers marketers with the ability to analyze,
maximize, and
measure cross channel customer purchase behavior across all distributed
marketingchannels for greater marketing success.

    Juice Media Worldwide is a portfolio company of Petters Group Worldwide,
which
includes companies such as Polaroid, Sun Country Airlines, and uBid.com. For
more information please visit http://www.juicemetriqs.com.

    Copyright 2008 by Juice Media Worldwide, LLC.  All rights reserved.

    

Contact:
David Oates
Stalwart Communications
(858) 750-5560
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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