Nielsen Online Reports Topline U.S. Data for December 2007

* Reuters is not responsible for the content in this press release.

Tue Jan 15, 2008 2:51pm EST 

  NEW YORK, NY, Jan 15 (MARKET WIRE) -- 
 Nielsen Online, a service of The Nielsen Company, reports December 2007 data
for
the Top Sites by Parent Company and Top Brands. In addition, Nielsen Online
reveals the Top Advertisers by Company for December 2007.

    Nielsen Online Top 10 Web Sites by Parent Company and Top 10 Web Sites by
Brand, December 2007


Table 1. Top 10 Parent Companies,
Combined Home & Work (U.S.)

Parent              Unique Audience (000)   Time Per Person (hh:mm:ss)
1.  Google                       124,631                      1:38:56
2.  Microsoft                    123,208                      2:08:22
3.  Yahoo!                       114,148                      3:05:35
4.  Time Warner                  106,277                      3:45:47
5.  News Corp. Online             76,325                      2:01:46
6.  eBay                          67,443                      1:59:03
7.  Amazon                        65,438                      0:35:57
8.  InterActiveCorp               64,141                      0:23:56
9.  Apple Computer                50,686                      1:15:10
10. Wikimedia Foundation          50,474                      0:15:39

    

Table 2. Top 10 Brands,
Combined Home & Work (U.S.)

Brand                       Unique Audience    Time Per Person
                                       (000)         (hh:mm:ss)
1.   Google                         117,719            1:10:43
2.   Yahoo!                         113,203            3:05:43
3.   Microsoft                       98,338            0:48:37
4.   MSN/Windows Live                96,448            1:52:41
5.   AOL Media Network               90,850            4:03:38
6.   YouTube                         68,582            0:48:16
7.   Fox Interactive Media           67,591            2:08:51
8.   Amazon                          59,624            0:34:04
9.   eBay                            59,374            2:00:50
10.  Apple                           50,686            1:15:10

    
Example:  The data indicates that 50.5 million home and work Internet
usersvisited at least one of the Wikimedia Foundation-owned sites or launched a
Wikimedia Foundation-owned application during the month, and each person spent,
on average, a total of 15 minutes and 39 seconds at one or more of their
sites or applications.

    A parent company is defined as a consolidation of multiple domains and
URLsowned by a single entity. A brand is defined as a consolidation of
multipledomains and URLs that has a consistent collection of branded content.

    Nielsen Online, AdRelevance Top 10 Advertisers, December 2007

    Top Advertisers, ranked by estimated spending, are based on data from
AdRelevance, Nielsen Online's advertising research service. An impression is
counted
as the number of times an ad is rendered for viewing.


Top 10 Advertisers by Estimated Spending (U.S.)

Advertiser                 Total Estimated Spending       Impressions (000)
1.   NexTag, Inc.                       $60,955,600             30,080,566
2.   Countrywide Financial
      Corporation                       $38,346,000             18,373,534
3.   Sprint Corporation                 $37,340,500              5,467,605
4.   AT&T Corp.                         $37,239,800              7,730,829
5.   InterActiveCorp                    $32,841,100              8,864,357
6.   Experian Group
      Limited                           $29,245,800             11,472,443
7.   Netflix, Inc.                      $26,711,600              9,865,749
8.   Low Rate Source                    $26,621,200             13,305,005
9.   HSBC Holdings plc                  $23,506,600             11,421,441
10.  Ford Motor Company                 $21,883,700              3,065,251

    
Estimated spending reflects CPM-based advertising online, and excludes
search-based advertising, paid fee services, performance-based campaigns,
sponsorships, barters, partnership advertising, advertorials, promotions and
e-mail.
Impressions reported exclude house ads, which are ads that run on an
advertiser's own or related property and co-branding relationships.

    Example:  An estimated 3.1 billion Ford Motor Company ads were rendered
forviewing at the cost of approximately $21.9 million during the surfing period.

    About Nielsen Online:

    Nielsen Online, a service of The Nielsen Company, delivers comprehensive,
independent
measurement and analysis of online audiences, advertising, video,
consumer-generated
media, word of mouth, commerce and consumer behavior, and includes products
previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics
brands. With high quality, technology-driven products and services, Nielsen
Online
enables clients to make informed business decisions regarding their
Internet, digital and marketing strategies. For more information, please visit
www.nielsen-online.com.

    About The Nielsen Company:

    The Nielsen Company is a global information and media company with leading
market
positions in marketing information (ACNielsen), media information (Nielsen Media
Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement,
trade
shows and business publications (Billboard, The Hollywood Reporter, Adweek).
The privately held company is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands, and New York, USA. For more
information, please visit, www.nielsen.com.

    Editor's Note: Please source all data to Nielsen Online.

    

Media Contact:
Suzy Bausch
408-941-2965

Copyright 2008, Market Wire, All rights reserved.

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